Navigation systems manufacturer TomTom has just launched a Christmas campaign entitled ‘TomTom Gives you More’. Most advertising campaigns usually have a flashy advertisement which costs a large chunk of the budget, but this year, TomTom are taking a different approach.
If you live in the UK, you may know that food retailer Waitrose has decided that instead of spending tens of thousands on a Christmas advert this year, they are going to have a simple, cheaper ad and donate more funds (funds from the advertising budget) to charity.
TomTom are doing something similar to this, they haven’t blown the entire marketing budget on advertising, so are spending the remainder of the funds on prizes!
Don’t believe me? Check out their attempt at making a viral online ad – with their very limited budget!
Despite the limited budget, I really like the video. That said I am not sure that mashing together some of the greatest YouTube virals will make a new one… I guess we will have to wait and see!
I suppose you could say that TomTom are taking the role of Santa’s helper this Chrismas, giving everyone the chance to win some extra Christmas presents!
The ultimate prize is six unforgettable driving adventure experiences for four people. The locations of the driving experiences are: Ruta 40 (Argentina); the Garden Route (South Africa); the Grand Alpine Tour (Europe); the Malaysian Roundabout; the Australian Coastal Route; and the Pacific Coastal Highway (California).
The routes all sound amazing, and I know from personal experience that the Garden Route in South Africa is the trip of a lifetime! I went last summer and was taken aback by the amazing scenery and diverse wildlife. I really loved my time in South Africa, it was a great experience.
There are also thousands of other prizes to be won, including navigation smartphone apps, Nike sports watches, gift vouchers, and state of the art TomTom sat navs.
So, how do you go about winning your extra Christmas presents? Well, if you go to TomTom’s website you can visit the competition page, where you get the chance to ‘unwrap’ a continent from the world map, which is festively ‘wrapped up’.
Once you have unwrapped a continent, you can upload a file, telling TomTom why you should win! The file could be a video, a song, short story, poem or anything else you feel you could do to persuade TomTom you should win! If your entry is judged as original and fun, you could win one of the trips on offer!
The competition runs until the 15th of January 2013, so you have plenty of time to enter and be in with a chance of winning 🙂
If you decide to enter and play the TomTom Christmas game, you can get extra coins (in the game) if you enter this code: Bloggers_TomTom which is unique to Technology Bloggers!