How and why has the tablet industry grown so rapidly?

In 2011, it is estimated that 65 million tablet computers were sold globally. The population of the United Kingdom is currently around 62/63 million strong, meaning that last year alone, more tablets were sold than there are people in the UK. That is a pretty big figure!

Incredible growth

The tablet industry is a technology phenomenon, with regard to its growth rate. The concept for tablet PC’s has been around for a while now, however they have only been seriously released on the market, in force, in the last two years. Apple’s iPad launched in early 2010 (April in the USA, and May internationally) and since then the market has quite literally exploded.

Okay, there were tablets before the iPad, and concepts have been around since the 1950’s, however the tablet industry really ignited two years ago tomorrow, (the 3rd of April 2010) and it is a technology that already has over 60 million users! To put those numbers into perspective, it took Radio 38 years to get 50 million users, television 13 years, and the internet 4. Tablets reached 50 million users in just over a year. See what I mean about rapid growth?

After the initial launch of major tablets, hundreds of firms started to produce their own tablet, submitting their creation to the global market. Why? Well, future trends predict that we are likely to move away from our desktops and laptops and use evermore our tablets and smartphones.


The technology research firm Gartner Inc., predict industry sales to grow to more than 300 million by 2015. 300 million tablets means huge amounts of money being spent by consumers on tablet, and for big firms like Sony, Microsoft, Apple and Samsung, that means huge profits. The industry is now so big, and with such immense growth forecasts, that it is a no-brainer for most tech firms, to enter this lucrative market.

Why tablets?

But why do people prefer tablets to desktops? Well there are a number of reasons. I like bullet points, so here we go 😉One of the many tablets on the market

  • Tablets are very portable – you can take them almost anywhere, and with the likes of Wi-Fi, cloud computing and advances in wireless charging, there will soon be no need to have a permanent workstation
  • Tablets can do so much! – Most tablets have the ability to do what most PCs can do, so why do we need our PCs any more?
  • Apps – one thing tablets have that your regular computer doesn’t is apps. Apps are revolutionary and are changing the way we live our lives, as there does seem to be an app for just about everything!
  • Price – for what they can do, and the speed they can do it at, tablets are extremely competitively priced, especially compared to their PC counterparts, and with tablets, their is no monitor, mouse, keyboard etc. it is all built in
  • Convenience – tablets often run faster than computers, and can be accessed almost anywhere, making them one of the most convenient devices around, probably why they are becoming a massive hit with businesses around the world
  • Choice – there are so many firms with a tablet released, you really are spoilt for choice when it comes to choosing!
  • Social media on the go – tablets and smartphones can provide you with access to social media when you are out and about, and given that most of us use social media, this is a huge positive

The future

Personally, in the future, I believe the device most of us will move to is the phablet. Phablet, what is that? Phone-Tablet. Smartphones revolutionised the way we communicate when out and about, as did tablets. In the future I think we are more likely to see the two come together. Basically tablets getting a little smaller, and smartphones getting a little more advanced.

Why do I think this? Well the smartphone industry and the tablet industry are two tech which are seeing major growth. Everyone wants a tablet, everyone wants a smartphone. In essence, most tablets and smartphones do very similar things, just in different ways. In the future I believe that the two will come together, share their features, and create the phablet!

Your thoughts

What about you though? What do you think about the tablet industry and its growth? Is is sustainable, or just a fad? Will we move away from our high tech craze, or does the future lie with phablets?

New Samsung Devices – Announced and Rumoured

Samsung have certainly had a busy few months. In 2011 they saw huge success with their Galaxy S2 Smart Phone, which is still continuing to thrive even today. They also saw the success of their largest tablet on the market – the Galaxy Tab 10.1 – and rolled out similar high quality devices with the Galaxy Nexus and the Galaxy Tab 8.9.

At the end of 2011, Samsung snook another two tablets into the market, the Samsung Galaxy Tab 7.0 Plus and the Galaxy Tab 7.7 – almost without anyone realising. The Galaxy Tab 7.7 is only available in small quantities currently, but due to its initial success, it is expected to be made more widely available in the near future.

Samsung's LogoHowever, for a company that seems to have the best products currently in the market, they certainly haven’t held fire when it comes to announcing and releasing even more devices.

Just recently, Samsung announced their newest tablet (although it may not be their newest for long, but we’ll get to that) the Galaxy Tab 2 – a more entry level tablet similar in spec to the Galaxy Tab 7.0 Plus but with a slightly slower processor, a 1 GHz dual-core processor compared to the 1.2GHz dual-core processor in its 7.0 Plus counterpart, with Samsung trying to succeed in the market of cheaper electronic goods which has seen Amazon compete so successfully in recently.

Not to rest on their laurels, Samsung are also rumoured to be announcing a 10.1 inch version of their Galaxy Note (one of the biggest smart phones currently in the market, often referred to as a ‘phablet’ due to its similarities to a tablet rather than a phone) which has been reported from several sources due to Samsung accidentally releasing details about the Galaxy Note 10.1 being announced at this month’s MWC and also advertising for a young male to be seen using a ‘Galaxy Note 10.1’ device.

So, will Samsung’s new devices do as well as their previous releases? Only time will tell, but my guess is that they will.

How does Google make money?

The other day someone asked me how Google makes its money. At the time I called upon the knowledge I had and talked about the ads they have in the search results, the Chromebooks and Android systems they are selling, and Google Apps and Docs.

This week Google announced, it was disappointed with its 27% rise in revenues. Yes you read right, it was disappointed! Profits were up 6.4% and revenues 27%. In the same period, (the last quarter of 2011) Microsoft saw its revenues rise just 5%, and its profits fall by 0.15%!

Here is the interesting (weird) thing, Google’s share value fell 10% after the announcement, whilst Microsoft’s grew by around 2%! How crazy.

Anyway, this got me thinking, what are all the way Google makes money, as that is a lot to get just from the ways I mentioned.

How does Google make money?

The fact is, the majority of Google’s revenues come from the ads it presents to users on search result pages. However in recent years it has started making more and more money in other ways. So what are these other ways Google makes money?

Chromebooks

Introduced mid last year, Chromebooks are laptops powered by Google Chrome OS, where the laptop and the internet are one. There are no programs, desktop or start menu, the who experience runs from the cloud, utilising all Google’s (and other) online applications.The Google Chrome Logo

Samsung and Acer are the two firms which currently offer Chrome OS powered laptops, however expansion to more brands in the future is inevitable. Samsung and Acer obviously take their share the sales, as will Amazon and the other places Chromebooks are sold, however the laptops do make money for Google.

Android

I assumed that Google made money from Android, however I was wrong – Google does not make money from its Android mobile operating system. Android is a Google-led open source mobile OS framework, however Google does not profit from it.

Google Android's Logo

YouTube

Since Google bought YouTube in 2006, the site hasn’t been that profitable for it. YouTube is now the site with the third most traffic on the web, meaning that it has huge potential, however until recently, it was only making money from ads.

Before Google AdSense ads used to appear alongside videos, which they still do, however now they also advertise within videos too. Furthermore, YouTube have started offering online movies, which users can pay to watch from the comfort of their own home – or wherever they are.

Google Storage

Many Google services offer online storage, however this is only a finite amount. Should you want to purchase extra storage for Gmail, Google Docs, Picasa or Blogger (photos on blogger, not posts) then you can do so from Google Storage. I doubt this brings in Google a lot of revenue, but nerveless, it makes the internet giant some money.

Google Store

Google have an online store which distribute to may different locations around the world. They sell everything from branded keyrings and juggling balls, to t-shirts and even accessories with past Google Doodles printed on them.

DoubleClick, AdSense and AdWords

The majority of Google’s revenues come from the advertisers who use AdWords and DoubleClick. These ads are then either shown in the search results, or on websites which host AdSense units. Google makes lots of money out of ads. It doesn’t tell AdSense hosts what cut of the advertisers fees they get, but it makes Google a lot of money, so I would guess that they take home more than website owners hosting their ads.

Other Ways Google Makes Money

These are not the only ways Google makes money, other ways include, Google Apps for Business, Google Cloud Connect, Google Docs, Feedburner (through ads), Google Earth Pro, Google Mini (where you effectively buy the Google search engine to use on your own site/intranet), Google Checkout and more.

Hopefully this gives you some insight into just how many ways there are that the search giant that is Google makes money.