Ideas on how to promote a startup on a budget

Successful startups have some things in common and top notch marketing is one of them. You might have come up with the greatest idea in the world or built the coolest application, but if other people don’t know about it, your idea or product isn’t worth much. Many young entrepreneurs get so sucked into the creation of the product, that they treat marketing as an afterthought. But as I said before, if users don’t know about a product they won’t be using it.

The immense popularity of the internet has leveled the playing fields, so someone with a small budget working from a garage can compete with big companies as long as they have a cool idea. In fact they might have a better chance in some niches because people have started to distrust companies. Below are few ways you can promote your startup – specifically tech startups.

Social Media

The starting point is creating a Facebook page and a Twitter account. Both are free to start and you have the potential to tap into millions of users. You can get the ball rolling by asking your friends to like and share the page.Business Networking in the 21st Century

Social networks are a good place to share your ideas and plans and get some feedback on them. Every little things count to successfully promote your product. If you have a product that is catering to a specific niche, then try joining a similar niche social network as well.

Contacting Leading Blogs and Getting Press Coverage

Once you come up with a working solution you can contact leading industry blogs to cover your product. Most major technology blogs like TechCrunch and Mashable have separate application forms for startups, so if you are confident about your product you can submit to them.

EDITOR NOTE: I must have misread, I couldn’t see Technology Bloggers among those ‘major technology blogs’! 😉 One day… – note by Christopher

Not only will you get massive exposure you will be able to get funding as well. Even if you don’t get published in major publications there are many other websites that promote startups and you can find many of them by doing a simple Google search.

Attending Conferences

Attending conferences and your local tech gatherings is another great way to spread the word about your product. Attending major conferences helps you network with people and pitch your product to industry leaders.

Local gathering are important because in most of these you will be able to present your product to an audience using a projector, which is far more effective than reading an article about your product. You will also get instant feedback on how you can improve your product as well.

Search Engine Optimization

Another promotion stream that is ignored by most startups is search engine optimization. Although most people in the technology field know about SEO, few actually try to leverage its power. This is especially useful if you are a global product catering to a non tech crowd. They won’t be reading Mashable and attending tech conferences, so the most probable way they will find your product is via search engines.

Even if you are catering to a tech crowd search engine optimization is a must. The long term benefits of SEO are immense. Although it is advisable to outsource your SEO work, if you have lots of content produced through your blog and website, it is better to hire your own SEO engineer. Be careful though, as black-hat SEO can be very damaging to a site, so if you do outsource, make sure it is to someone trustworthy.

Mentioned above are some major things you can do to promote your tech startup. Always remember that more people know about your product the better. The bigger your customer base, the likelihood is, the more money you will make/people you will help!

Why a presence on Twitter can be good for your business

Before I start out, I want to clarify that it’s not a crime not to be on Twitter or any other social media platform. Before Facebook and Twitter, businesses still found many innovative ways of marketing their products and services. But, the whole idea of making use of social platforms such as Twitter to promote your business is to leverage their ever growing popularity for business benefits. The platform is there, you only have to use it. What could be simpler!

What you are trying to do is transfer a minuscule of the popularity of Twitter to your business.

If that’s not convinced you enough to get your business on Twitter, let’s see how a presence on Twitter will be a big step forward for your business.

Better Business Visibility

Better Business VisibilityThis is a no-brainer. A business profile on Twitter will give your business improved visibility, which in turn means that it will be able to reach a wider audience.

What’s more, this is an automatic benefit of having a Twitter presence. One of the better ways of making optimum use of your Twitter presence is not including your business website link in your profile, but creating a Twitter centric landing page, for all those people who have found your business through Twitter. This will ensure better lead generation.

Gain Strategic Intelligence

Your business cannot do without being nimble footed. If your business is not in tune with the latest happenings in its niche, there is a good chance that it won’t be able to compete with the other players in the market.

A Twitter presence allows you to gather competitive intelligence by monitoring the tweets made by your competitors. You can track their latest developments and any happenings that you can exploit for your benefit.

Managing your Online Reputation

When it comes to business, reputation is everything. Any loss of credibility will be immediately reflected in its sales figures, so you need to be able to manage its reputation in totality. Here, we are looking at its online reputation. Twitter helps you manage it, because news breaks extremely quickly on this platform; and there is a good chance that your customers are going to use your business’s twitter network to give feedback about your products and services.

So, you will need to monitor the tweets about your products and services, to rectify any flaws in them. This goes a long way in minimizing the damage to your credibility.

All in all Twitter is a great way of ensuring better public relations and generating brand awareness, enhancing brand credibility and improving brand recall.

Your presence on this platform helps you engage with potential customers and also interact with existing customers. This one-on-one improves credibility and generates a favorable reputation for your business. All this isn’t something that your business can afford to miss out on.

If your business is not on Twitter I believe that you are doing it a disservice.

How to be a successful blogger

This is the conclusion to a series of articles in which I shared with you my knowledge of how and why Technology Bloggers has been so successful, so fast. Learn more about this series by reading our Technology Bloggers success article.

So there we have it, the first Technology Bloggers series has been brought to a close.

For the last six weeks, every Monday I have released an article as part of a series, explaining how and why Technology Bloggers has become such a successful blog in such a short space of time. This is the last article in that series.

So what have we learned over the series?Learning is a crucual part of bloggingFirst off we learned the importance of a reputation in blogging. If you have a positive one already, great, if you don’t have one, you need to start to build one to become known on the blogosphere, and to run a successful blog. A reputation can give you authority and respect in your niche.

Second we learned how promotion is a key factor in blogging, and how you need good promotion from the start to have sustainable success. Utilise social media and your online connections. Also, make sure you comment on friends blogs and if you have a blog or website already, plug your new site there too!

Then we learned about how respect is a key part of blogging. To conclude an entire article in just one sentence: basically, if you respect your readers, they will respect you, hence why we are a dofollow technology blog 🙂

The fourth in the series taught us why competition in blogging is important. Competition in blogging helps you to gain readers, especially commenting readers. Competitions contests themselves can also attract many people to your blog, from others on the net.

In the penultimate article in the series (excluding this article), we were shown why it is very important to give your readers lots of ways to subscribe to your blog. Email Subscriptions, Facebook and Twitter are what we use, although no-doubt that list will change in the future 🙂

The final article in the series taught us to follow the experts in blogging to succeed. You can either learn what works and what doesn’t work for yourself, – the hard way – or you can look at the experts, and see what works for them. Learning form your own experience is good, learning from others is more productive and wise.


The end of this series has got me buzzing to write another, but what about? Is there anything technology, blogging or science or related that you would like me to either teach you or research for you?

Any suggestions? Throw them at me below 🙂

Thanks for following the series and all also thanks for all the comments along the way. I hope you have learned something useful, which you can hopefully apply to yourself and your site 🙂

How promoting your blog’s launch is key to an early success

This is the second in a series of articles in which I hope to share with you my knowledge of how and why Technology Bloggers has been so successful, so fast. Learn more about this series by reading our Technology Bloggers success article.

They say that if your parents give you a good start in life, you will go far. It is of course possible to go far by yourself, but a good start significantly improves your chances of greatness.

I believe that you can apply this ethos to blogging too. A good start to a blog, usually (with exceptions of bloggers who lie/cheat etc.) helps towards guaranteeing the success of a blog.

For a blog to be given a good start, one key thing is needed: promotion. Promoting the blog can be done in various ways, as I am about to explain.

Social Media

10 years ago, blogging was in it’s infancy, and you could argue that social media didn’t even exist. Now social media is one of the most powerful tools that a blogger can have in his inventory.

I believe that social media played a part, (not a massive one, but a valid one all the same) in the initial success of Technology Bloggers, via helping promote the blog.

Technology Bloggers has a Facebook page. Now this would be a missed opportunity if I didn’t use this article to get a tiny plug for the page in, so here it is. Please like Technology Bloggers for updates straight to your feed. How? Click ‘like’ on our sidebar button, it really is that simple!

Anyway, we also have a Twitter and YouTube account. These all established the blog across the social web before the blog had even started posting.

Twitter's LogoAt the time the number of people following our social media pages was relatively small, but, if just a few people are subscribed and visit the site, see the great content, cool design, dofollow links etc. and tell a few friends or even better, blog about the blog, then that’s a lot of traffic gained from a relatively small number of subscribers.

Social media only played a small part in our promotion though. This technology blog had a lot more than that to get it off the ground!

about.me and Technorati

When the blog launched, I registered Technology Bloggers with Technorati and about.me. These further advanced Technology Blogger out into the world wide web.

Again only a few people are likely to have initially found Technology Bloggers via our about.me profile, or our via searching for technology articles in Technorati and having our blog come up. Hoverer, again these few people all add up.

Friends Sites

The majority of our Technology Bloggers traffic initially came from referrals from sites that I regularly visited and commented on or guest blogged for. The importance of comments is very great.

Comments can help to generate you a lot of positive traffic, and valuable links. The people who’s blogs you comment on are likely to visit your blog, so too are the commenters of that blog, especially if it is one with a ‘tight community’.

Guest blogging is also a great way to get traffic quick. On behalf of Technology Bloggers I have guest blogged in an attempt to raise the blogs profile. Finding high traffic, good quality sites with large reader numbers, which allow guest posts is a gift.


Guest blogging is very very useful as it helps to get you known around the blogosphere to both bloggers and comments. It also helps you to get quality, keyword rich backlinks to your site. Guest blogging can also give you a new perspective on blogging and a sense of direction.

My Other Sites

If you are thinking of setting up a blog, website or forum you would be daft not to use your existing sites to help promote the newbie. I did exactly this for Technology Bloggers at it’s launch. I wrote about it and linked to it from my website (Christopher Roberts Website) my social blog, my philosophy blog and my (now archive) technology blog.

To sum up…

When starting a blog it is really important that you promote it in as many ways as possible. You could look at financial advertising, or simply just use social media, online profiles and links from your own site. Build yourself a reputation up and promote your blog in as many ways as you can think, and you are sure to have a smooth and fairly rapid launch.

If you are looking to start a blog, good luck. Also stay tuned to this series, as you may find some more useful info in next weeks article. Finally if you ever need any help, contact us via our contact page.