Why a presence on Twitter can be good for your business

Before I start out, I want to clarify that it’s not a crime not to be on Twitter or any other social media platform. Before Facebook and Twitter, businesses still found many innovative ways of marketing their products and services. But, the whole idea of making use of social platforms such as Twitter to promote your business is to leverage their ever growing popularity for business benefits. The platform is there, you only have to use it. What could be simpler!

What you are trying to do is transfer a minuscule of the popularity of Twitter to your business.

If that’s not convinced you enough to get your business on Twitter, let’s see how a presence on Twitter will be a big step forward for your business.

Better Business Visibility

Better Business VisibilityThis is a no-brainer. A business profile on Twitter will give your business improved visibility, which in turn means that it will be able to reach a wider audience.

What’s more, this is an automatic benefit of having a Twitter presence. One of the better ways of making optimum use of your Twitter presence is not including your business website link in your profile, but creating a Twitter centric landing page, for all those people who have found your business through Twitter. This will ensure better lead generation.

Gain Strategic Intelligence

Your business cannot do without being nimble footed. If your business is not in tune with the latest happenings in its niche, there is a good chance that it won’t be able to compete with the other players in the market.

A Twitter presence allows you to gather competitive intelligence by monitoring the tweets made by your competitors. You can track their latest developments and any happenings that you can exploit for your benefit.

Managing your Online Reputation

When it comes to business, reputation is everything. Any loss of credibility will be immediately reflected in its sales figures, so you need to be able to manage its reputation in totality. Here, we are looking at its online reputation. Twitter helps you manage it, because news breaks extremely quickly on this platform; and there is a good chance that your customers are going to use your business’s twitter network to give feedback about your products and services.

So, you will need to monitor the tweets about your products and services, to rectify any flaws in them. This goes a long way in minimizing the damage to your credibility.

All in all Twitter is a great way of ensuring better public relations and generating brand awareness, enhancing brand credibility and improving brand recall.

Your presence on this platform helps you engage with potential customers and also interact with existing customers. This one-on-one improves credibility and generates a favorable reputation for your business. All this isn’t something that your business can afford to miss out on.

If your business is not on Twitter I believe that you are doing it a disservice.

About.Me

Every heard of the site about.me? Well I would say it’s a site where you can build yourself a great, highly customisable, online profile, to share yourself to the world!

How do the team at about.me describe their site?

About.me lets you quickly build simple and visually elegant splash pages that points visitors to your content from around the web. Get started today.

Do you have an about.me profile?

If so, please share it with us below, I would love to check it out! If you don’t, why not? Didn’t know about about.me? Well nor did until Ari Herzog wrote about his about.me profile, back in December. I thought it sounded like a good idea, so I checked it out.

About.me is a great way to tell someone about yourself in just a few characters – http://about.me/yourname. For people who run several sites and blogs (like myself) as well as loads of social media profiles, this is a great way to ‘slim down your email signature’. No need to chuck 10 URL’s at the recipient, just put your about.me URL!

Don’t have an about.me profile?

It really couldn’t be easier to get started, all you need is an email address, create yourself a password and choose your URL (i.e. about.me/yourchoiceofwords) and you are done! Create your bio, sync with your different profiles around the net, (like Facebook and Twitter) add your sites/blogs and voila!

Below is a screenshot of my about.me profile, just to give you some ideas 🙂
Christopher Roberts about.me Profile

Why not check out Christopher Roberts profile out on about.me?

You can now also find Technology Bloggers on about.me – check out our profile at http://about.me/TechnologyBloggers! The profile isn’t that flashy and amazing at the moment, but it does the job 🙂

Have you got an about.me profile? Will you have one soon?