Don’t Like Me (you give your personality away)

don_t_like

Likes and Dislikes

I know what I like, and I know what I don’t like, but the problem is so does everyone else. Who would have thought that just liking something on Facebook could be so important. Recent research seems to show that studying what you have liked can tell more about your personality than you would imagine.

University researchers have just published a study (read it here) called “Computer-based personality judgments are more accurate than those made by humans”. They claim that what you ‘like’ on Facebook gives away your personality, to the point that a computer program can gauge your responses to questions better than your friends can.

Well how can that be? Judging personality is a honed social skill, but their research based on just over 86000 volunteers and their friends’ responses seems to prove the theory that computers can do it better with just information about what you like via Facebook.

As the researchers say in their report, “Computers outpacing humans in personality judgment presents significant opportunities and challenges in the areas of psychological assessment, marketing, and privacy”.

Predicting Personality

Their findings show that with a sample of 100 likes, the computer can outperform your friends in predicting your answers to the questions of a standard personality test. Obviously the more likes the computer has, the better it performs, so this means that every like has its place, tells a story, guides a narrative, and defines the computers definition of who you are.

So if you like certain types of things, your personality is likely to reflect this. If you like dancing and having a sun tan, you are probably extrovert, if you like Salvador Dali you are probably open to experience and more adventurous with your lifestyle choices, you get the picture? This leads to the machine being able to better predict if you will deviate from social norms or stay within them, experiment or not.

Well if a computer can determine that I am (as we all know after the brain electrocuting experiments) open to experience, then that could possibly be used to market stuff to me, to guess how I might live my life in terms of personal choices (including health risk), and to put me into a little box for insurance or job hunting purposes. They are better at predicting life outcomes than my friends. This is serious!

Obviously computer power will massively increase in the future, and we will no doubt see the development of automated personality assessment tools. How they will be used is anybody and everybody’s guess, and all they need is for us all to continue to give all of this free data away to Facebook.

Anyway, if you are interested, I don’t like Dali, or Iggy Pop, or the KLF Arts Foundation, and only listen to Beethoven, I don’t use Tor and I drive a Skoda. I must have the perfect personality for any highly paid and respectable job. Find me on Linkedin, I don’t use Facebook.

 

Which social buttons do you want on the blog?

Technology Bloggers is a community blog, therefore it is only right that the community are consulted on the decisions made.

My question to you is which social networks do you use, and which would you like to be able to connect with on the blog?

There are four main places you can get social on our Technology Bloggers at the moment: the first is the social icons in the header; the second is our social buttons on the sidebar; the third is the social buttons at the top of articles; and the forth is the social icons at the bottom of articles. Check out the image below to see them all.

Social Icons

Technology Bloggers social icons and buttons

My worry is, that we are not providing the buttons/icons you want. I just assume that everyone wants Facebook and Twitter, but do you use them?

In the image above you can see all of the buttons we provide you with. I never really thought we had that many, but putting them all together, there are a lot!

If I know what everyone uses, I can get rid of any unnecessary buttons, and potentially add some more useful ones in.

Which social buttons do you want? Let me know in the comments.

Here are some ideas:

  • Google: Google +1; Google+ Share; Google Buzz
  • Facebook: Facebook Like; Facebook Share
  • Twitter: Twitter Follow; Twitter Tweet; TweetMeme
  • Buffer
  • LinkedIn
  • Reddit
  • DZone
  • StumbleUpon
  • Topsy
  • Digg
  • Delicious
  • Yahoo Buzz
  • DesignBump
  • Serpd
  • TheWebBlend
  • BlogEngage
  • Pinterest
  • Flattr

Create a Google +1 button for an entire site

About a week ago, I posted about how Technology Bloggers now supports Google Authorship, so that writers can now claim posts as their own via linking them to their Google + profile. This article is also about the blog integrating further with Google’s growing social network: Google +.

Until recently it was not possible to create a sitewide Google +1 button, so that users could +1 your entire website; before you only used to be able to +1 the exact page you were on. However thanks to one of Google’s recent updates, it is now possible to +1 an entire site!

If you are a website/blog owner, then this article is probably going to be of particular use to you 🙂

I have recently added a sitewide Google +1 button to Technology Bloggers sidebar, which sits on the sidebar, next to our other social widgets.

Social media buttonsTo get a +1 button, you need to visit the Google +1 Button customisation page. There you can choose the style of your button, how big it is and the language used. What most people probably then miss is the ‘Advanced options’ link.

Advanced Options

If you click ‘Advanced options’, you get a whole new set of options drop down. One of these options is URL to +1. Usually when you place a +1 button on your site and a user clicks it, it +1’s that exact page. However if you enter your sites URL into the box and then get the code, when a user clicks your +1 button it +1’s your entire site.

Google +1 ButtonFor more information on the URL +1’d when users click your button, please see Google’s URL configuration explanation.

Sharing

When someone clicks +1, they will also be given the option to share the content/page to their circles. Usually Google will fetch the page title, and choose a selection of text and an image from the page users are currently on, however it is now possible to customise this too by customising the +Snippet.

Scroll down the page and you are able to select the type of page users are on, is it a local business, article, book, organisation, event, review etc.? You can also choose the title, description and image of the share. If you have created a sitewide share button, usually the button will offer users to share the current page, however by customising the +Snippet, you can make it so that your chosen title, text and image are what are shared, not the one Google automatically selects.

To implement the snippets you just have to add a few meta tags or some HTML code to your page.

Problems

One small problem I have come across when implementing this on Technology Bloggers is that you can’t successfully run 2 +1 buttons on the same page. That means that if you want to have a sitewide button, so users can +1 and share your homepage, and a button on every individual page, where users can +1 and share that page, it is not entirely possible.

The code of the button determines the URL to be +1’d, so it is completely possible that you can have 2 buttons, 1 for the page and one for the site, however the problem is with the +Snippet and the sharing, as both buttons inherit the meta data, meaning that when you share the individual page, it doesn’t share data from that page, but your generic sitewide text, image and title.

It isn’t really a major fault, and with a bit of clever scripting (and a lot of time) I am sure I could get it to work the way I want it to. I am sure Google will release an update at some point which allows you to have 2 +1 buttons, one for the site and one for the page, but in the meantime, we will just have to put up with it not working exactly as we would like it to.

UPDATE: I managed to resolve the problem easier than I thought. I added the +Snippet to the theme header, however told it only to appear on the homepage. The button is designed to fetch the +Snippet from the page users are on, unless the button is designed to +1 a specific URL, in which case, it goes to that URL to fetch the +Snipped – the homepage, where the +Snippet for the entire site is.

You and +1

So what is your opinion on the +1 button, do you use it in the same way/to the same extent the ‘Like’ and ‘Follow’ buttons, or is it not as important? If you own a website or blog, will you be adding a +1 button to it, and if so do you think it is better to have a sitewide +1 or a unique URL +1 button – or both!

Are you doing your bit for the blog?

Yesterday Jonny, one of our authors, emailed me to let me know about the post he had written on the site he writes for (the Bassetti Foundation) where he wrote about the community awards he picked up, praised the blog and talked about and linked to the posts he has written for us.

Jonny asked that I promoted the idea of the community a little bit more through an article, which is exactly what I am going to do!

It is time for the poster again 😉

Technology Bloggers needs your help!The idea of a community blog is that everyone benefits. It’s in our slogan:

“Read | Contribute | Benefit
A whole community of technology bloggers”

The three keywords there are contribute, benefit and community. We are a community blog, designed in such a way that everyone is able to benefit.

If everyone is helping to improve the blog, the better the blog is, therefore the more we all benefit. Basically the more we all put in the more we all get out.

I really do try hard with this blog, I give it my all, and I feel that if we all did a tiny bit more (like Jonny has) we could make this blog so much better – and it is already really good! A better blog means more benefit for all!

Let me explain.

PageRank

If all of our readers, writers and commenters (I know some of you are all three!) were to write a post like Jonny’s, more PageRank/link juice would be flowing into the blog. This would increase the blogs PageRank overall – not that a high PageRank is anything to really fantasise about.

If the blog is of a higher PageRank, more flows back to all those commenters and writers who have links on the blog, therefore they get an increase in PageRank too – a benefit directly derived from Technology Bloggers.

Traffic

PageRank is maybe not the best of examples, so let me give you another example, using traffic. If you write about the blog, include it in your bio, tweet about it, post about it on Facebook and generally share it via all your social internet channels, then the blog’s traffic will increase.

More people (traffic) means more people reading the content, more people commenting, a bigger, better and stronger community, more opportunities, more articles etc. it also means that for those writers who are adding AdSense to their posts (like Alan) the chance of making more money increases.

More people means more articles getting read, so writers are getting better exposure/greater publicity. Commenters links are more likely to be followed etc.

Brand

Having a bigger, better blog and community, make Technology Bloggers a stronger brand. This means that your association with the blog is a greater benefit for you. Saying you are a writer for TechCrunch brings you a lot of credibility, due to your association with the strong brand, we can make Technology Bloggers like that too!

The bigger we get, the more everyone involved gets out of the blog!

You

So what can you do to help your blog? The answer? Help us by promoting the blog further. We have a great community here, loads of fantastic writers, writing brilliant content daily, so what we really want to do now is expand, and to do that, we need to help more people find out about us.

Why not tweet if you read an interesting article here, also, if you can +1 it, share it via Facebook etc. please do!

Why not tweet or post a comment like:
I am part of the great dofollow community over at Technology Bloggers (www.technologybloggers.org) why don’t you come and join me?
or how about
Why not check out the great dofollow community over at Technology Bloggers – www.technologybloggers.org?

Like us on Facebook, follow us on Twitter, share our articles!

If you are a blogger why not add us to your blogroll, or page of favourite sites? Why not add a link to us into your bio? You could even write a post like Jonny has done.

Here are some images you could add to your blog, or post via social media to help promote us:
Technology Bloggers - A Dofollow Community Blog a smaller version – more are available, just contact me 🙂Technology Bloggers - A Dofollow Community Blogshow off that you are part of the community!
I Am Part Of The Technology Bloggers Dofollow Community! www.TechnologyBloggers.orgIf I was a normal blogger, that might have seemed like a very needy plea for help to improve our traffic (which is already very respectable) however I am not, I am a member of a community blog. That is the difference, I am doing this on your behalf. You reading this are going to benefit (hopefully!) from this article, through the communities (that includes you!) response.

What are you going to do to help the blog? Let us all know below! If we get enough people writing about what they have done, I might write a post promoting those people!

Technology Bloggers – a community blog from which we can all benefit!