5 tips to help you recruit the right people online

Using the internet to recruit new employees for business has become the norm in a very short space of time. For people working in creative industries the internet is an indispensable tool and subsequently online recruitment appears a natural step in order to reach out to target markets.

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The internet has quickly become essential at recruiting the right people for your business.

Recruiting on the internet gives companies and candidates alike a great opportunity to secure the ideal employees and find themselves an exciting new job. Here are five tips to help small and medium-sized enterprises (SMEs) access and recruit top talent for their organisations.

Use social networking sites such as LinkedIn

Career-focused networking sites such as LinkedIn are a goldmine of information for growing small businesses. It is a great way of viewing profiles of successful employees and entrepreneurs and engaging in discussion regarding their availability and/or interest in your vacant roles.

Many candidates choose to make their LinkedIn profile public, meaning they are indexed by search engines and can therefore be found in Google when searching for a particular type of candidate.

Extend your recruitment reach via job boards and online agencies

Don’t be afraid to submit your vacant positions across a number of online recruitment agencies and job boards. Instead of simply placing an advertisement in a magazine or newspaper, extend your reach online with the potential of millions of views rather than thousands a month offline.

A vast percentage of employers use the internet daily, almost exclusively and the ability to have your vacant positions online within literally minutes improves the efficiency of your recruitment campaign.

Reduce cost-per-hire and retain flexibility

One of the biggest challenges facing HR managers is to reduce the cost-per-hire within their company whilst at the same time maintaining the quality of new talent. It is said that companies who use online recruitment technologies save up to 90% more than those who use traditional recruitment agencies and methods. Online recruitment enables recruiters to streamline recruitment campaigns, whilst promoting the company’s brand and values to a wider, more diverse talent pool.

Recruit using your own company website

Depending on how your company website is built you may be able to advertise careers and vacancies through your own content management system (CMS). Your company website should explicitly portray the vision and values of your company and is one of the most underrated ways to advertise for new talent. Remember, your own website is your time to shine to new recruits as well as new clients.

Use Facebook to develop your professional identity

Facebook is increasingly used as an online recruitment tool, with platforms and solutions for small businesses recruiting via Facebook. Workplace groups, advertisements and profiles can be created to generate discussion about your company as well as encourage applications for vacant roles.

Now is the time to embrace online recruitment and social networking both as a research tool and as a cost-effective way of connecting users and potential employees to add value to your business.

The internet and your job

In today’s social-media-centric culture, there is more to your identity than how your conduct yourself in public or what a piece of paper reports about your financial and criminal records. Social media pages in some cases are actually viewed as more honest representations of a person because many people don’t use censorship or discretion when updating them, often posting content that would embarrass or discredit them if seen by the wrong eyes.

Responsible employers now will probably look into a potential employee’s online presence, and use social media sites like Facebook or personal blogs to make final decisions. The good news is that you can use this fact to your advantage.

Be Responsible

While it’s understandable to want to post everything that is important, funny, or remarkable to you on a Facebook page, know that what you upload to Facebook might be seen by someone you wouldn’t necessarily want to see it, so conduct your Facebook activity with the same caution and restraint that you would in person.

Your Facebook page can also be blocked to people outside your friends list, so if you just can’t help yourself from posting unprofessional things, make sure to restrict access to your page.

Facebook's LogoBecome an Authority

Facebook is one way that a potential employer can try to learn more about you, but Facebook is only one way. Blogging can be a very powerful tool in looking for a job and can speak great volumes about you and your personal life, for better or for worse.

If you maintain a blog, again, be professional. Don’t post anything you wouldn’t want your potential boss to see – but don’t stop there. Try to establish yourself as an expert and an authority in your field. Connect with people on LinkedIn to build a following, and then write about your passion in an insightful, professional manner that would catch your employer’s attention.

Make sure to blog consistently, and more importantly, to interact with your peers and other enthusiasts. If you don’t have a blog, now would be a great time to start one. Just make sure you follow these guidelines, as well.

All of this will inform your potential employer that you have a great passion for your field, are knowledgeable enough within it to be helpful to others, and that you are a part of a network of professionals with similar interests, which will great increase your chance of getting hired. Remember, who you are online is almost as important as who you are in person, so create an online presence that will dazzle and impress.

Is technology taking over your life?

Blogs.

Tweets.

Feeds.

Not too long ago if you had told someone that you spent a good chunk of your spare time with these things, they wouldn’t have had a clue what you were talking about.

As citizens of the new virtual landscape, we are pioneering new technologies at what seems like lightning speed.

It’s Hard To Fly Underwater

The ancient Greeks tell the story of Daedalus and his son Icarus. Trapped on the island of Crete (home the vicious and anatomically incorrect Minotaur), Daedalus skilfully crafted two sets of wings for him and his son thus enabling them to fly away off the island in an impressive escape.

But as they made their getaway, Icarus started to become quite enamoured with this new gift of flight. He flew higher and higher, closer and closer to the sun…

You know the story.

I think this parable could very easily be about our modern relationship with technology. Please, don’t get me wrong. I’m not against technology at all.

In fact, I’m madly in love with it. The new tools available to us today would have been unthinkable in any other period in history. It’s exhilarating to say the least.

But as we integrate more of these “tools” into our life, venturing deeper and deeper into the unknown, we have to realize we are taking a risk. We are flying higher without checking to look at the state of our wings.

Technology wants more and more of our limited time and resources. And as if right on cue, we keep on flying higher and higher, oblivious the wax melting all around us.

No one knew Twitter could spark a democratic revolution.

No one knew that blogs could provide news better and faster than traditional media outlets.

But no one knew either just how heavily addicted to and reliant on the internet we could become. No one knew that World of Warcraft could cost you your job or your marriage. No one knew that without warning their self-esteem could become dependent on how many anonymous “subscribers” or “page hits” they receive on a given day.

Who could have known?

I’m not here to bash technology. (This is after all, a pro-technology blog is it not?) But what I’d like to say is that in our adoption and usage of technology, new and old, we should be careful not to fly too high.

I wont pretend to have all the answers, but here are some guidelines to enjoy a smooth flight away from the evil Minotaur of the interwebs.

Take A Time-Out

Have you ever counted just how many hours you spend online?

Give your self a time-out every once in a while. My wife and I do our very best to be completely done with our computers by 9 pm every night so that we can actually spend some time together.

It’s shocking how hard that can be sometimes. But it’s amazing how much you can think of to do when you’re not on your computer.

Prioritize, Then Move On

Read only the blogs you want to read. Remove the bookmarks and feeds that aren’t quite contributing to where you want to go.

If you have too many sites and social media services in your diet, you are overfeeding yourself. Your body won’t be able to digest it all and it will start to make you sick, depressed, and lonely.

Figure out what is actually important to you and then swiftly and deliberately cut out all the rest. Do online what you came there to do and then move on to something else.

Discover Your Inner Chimp

Humans are social animals. The internet is a great playground, but it’s not always the ideal place to foster healthy and deep relationships.

We are genetically predisposed to want to interact with other human beings. Did I say want? I meant need.

An avatar will not provide the same warmth and connection as another person in the flesh. Find real live human beings in your neighbourhood to play with. I promise you they are more fun and they will (almost always) respond to your comments.

I’m no psychologist but the place where I find deepest and most lasting fulfilment? Yep, it’s offline.

Get Sober

About a month ago, I realized something was wrong. After about a year and half of being a die hard fan of Netflix, I realized that the amazing miracle of streaming movies and television had taken hold of me.

I was watching more than I planned to. It was keeping me up later than I wanted it to. And all of a sudden, it was hurting more than helping.

I love Netflix and think it’s a wonderful company. But it was time for it to go. I had to break the spell it had over me.

You see, I had a goal of reading more books and to improve my writing. But without sacrificing a few episodes of Burn Notice, this blog post would never have been written.

Find out what technological “tool” has a hold over you. Examine where your bigger goals are not matching up with your daily technology habits. Then get some freedom. Sober up.

It’ll be hard but it’s worth it.

Spread Your Wings

So what’s the big take away? Make sure that these new wings of yours are flapping for you.

Or in other words:

Make sure technology is your slave.

Otherwise you might unknowingly become its slave.

And if you are a slave to technology, the only place that will lead… is down.

Happy flying!