Goats, Gangnam and the Harlem Shake

For some reason, many of us internet folk seem obsessed with internet memes.

What are internet memes?

Okay, if you don’t know what an internet meme is, then my opening line probably didn’t mean that much to you. Who better to ask than Mr Oxford? A meme is “an element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means” – basically something which becomes a phenomenon, usually in a very short space of time.

Recent examples of internet phenomena include music video Gangnam Style, the Harlem Shake dance (and its parodies) and all those songs that have been given the goat treatment.

Probably the most well known historical internet meme is Rickrolling. In April 2008 the BBC reported how “an estimated 13 million internet users have been tricked into watching the video for Rick Astley’s Never Gonna Give You Up” in the space of just a few weeks. The number of users online and the size of the internet has grown significantly since then, so when put into perspective, 13 million is a lot of people!

Rickrolling

Rickrolling is when you go to click a link, believing it is going to a certain resource, website etc. when in reality you are diverted to a video of Rick Astley’s Never Gonna Give You Up. Basically, rickrolling is a simple bait-and-switch, which is (usually) just harmless fun.

Rickrolling

Rick Astley dancing in his ‘Never Gonna Give You Up’ music video.

If you find yourself on Rick Astley’s video, (when you didn’t intend to visit it) then you are said to have been rickrolled.

It isn’t thought that Rick Astley attempted to create the internet meme, or in any way endorsed it, however some argue that it the meme played a large part in reviving his musical career!

Some rickrolls were just done in a humorous style, with no harm intended, whilst others would cause more havoc, some making it very difficult for users to turn the video off, and others even using it as a way of installing malicious software on users computers.

Probably the most high profile rickroll was in 2011, when The White House rickrolled followers, adding a link to the video in a reply tweet.

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YouTube hits 1 billion active users

I recently tweeted via @TechBloggers how YouTube now has over a billion monthly users.

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This is an amazing achievement for the social network/video sharing site. Earlier in the month I reported how PayPal has around 110 million active users, which seemed like quite a lot, but it’s only 11% of YouTube’s figure!

YouTube is [arguably] the biggest beneficiary from internet memes, as more often that not, the memes are video based.

Probably the most famous internet meme that didn’t really involve YouTube was planking. Planking involves taking pictures of people lying face down in unusual places. Flickr and Tumblr benefited from planking much more than YouTube. Planking has a slightly more sinister history than many internet memes however, as there were deaths caused by people planking in dangerous locations.

It is a goat?

Last year Jonny wrote about mistaken identity, and how when something is adopted by the press, or the internet and becomes widespread, then it is hard to stop, even if it is wrong.

One of the current internet phenomenon is giving songs the ‘goat’ treatment. As I am sure you already know, this involves replacing parts of a song with a screaming goat. One of the first songs to be given the goat treatment was Taylor Swifts ‘I Knew You Were Trouble’. Have a watch.

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Humorous right? You can see why there is a goat based internet meme! 🙂 But it isn’t a goat!

The goat treatment

The screaming sheep which features in the videos which have been given the ‘goat treatment’

The animal in Taylor Swifts video – and many of the other videos in the phenomena – is a sheep! One person posts a video, calling it a goat, and everyone else blindly copies. I too was a victim of this mistaken identity, and would talk to people about the goat video, that is until I was corrected by a Animal Behaviour Studies student!

The funny thing is, the original upload of the screaming sheep was named exactly that, ‘The Screaming Sheep (Original Upload)’.

Gangnam Style, the Harlem Shake, The Crazy Nastyass Honey Badger, The New Old Spice Guy ads and LOLcat pics are also all internet memes.

So, what do you think about internet memes. Do they have a purpose? Should we all endorse them as we do? Your thoughts below 🙂

What did you Wiki search for in 2012?

Did you use Wikipedia in 2012? Probably a silly question, as according to Alexa, 12.80% of all web users yesterday visited the online encyclopaedia, as part of their online day. The 3 month average reach of Wikipedia.org is 12.575%, so yesterday’s figure was no anomaly.

I usually visit Wikipedia multiple times a week.

Wikipedia logoThe fact that Wikipedia is open source is good, as it enables it to use the help of millions of people around the world to build its massive online encyclopaedia. Open source does however also leave it open to vandalism, as on most articles, nobody needs to verify your changes. Many Wikipedia articles are very accurate though, and they are getting better year on year.

In 2012, what was it you Wikied? A few days ago, Wikipedia released a list of the most popular pages visited on its site, segmented by country. The statistics make interesting reading, if you get some time.

With 32,647,942 views in 2012, Facebook topped Wikipedia’s list for the most visited English page. Wiki came in second with 29,613,759 views. Deaths in 2012, One Direction, The Avengers (2012 film), Fifty Shades of Grey and the 2012 phenomenon all had over 20 million views. The Dark Knight Rises, Google and The Hunger Games (all with 18+ million views) made up the rest of the English top 10 list.

For all of the top 10, I think you can understand why they were such popular searches. As Facebook becomes evermore a global brand, more and more people want to know what it is, and those using it, want to know more about it. A logical big winner.

With Wikipedia the 6th most visited site on the net, searching for what Wiki means, is probably not unexpected. One Direction, the 2012 phenomenon, The Hunger Games, Fifty Shades of Grey, The Dark Knight Rises and The Avengers were all popular 2012 trends online and off, hence their Wikipedia fame. Like Facebook, with growing web usage, and Google’s top spot on the web, that page you would naturally expect top have a big viewing.

The list isn’t limited to 10 pages though, Wikipedia have released the top 100 pages for many of the languages the site is published in.

Stephen Hawking - Photo from WikipediaThe 100th most visited English page is Stephen Hawking, the page about the British scientist, which had just over 7 million views in 2012.

Theoretical physicist, cosmologist, author, lecturer, defier of motor neurone disease and now 100th most visited English Wikipedia page 2012, what a career the 70 year old (71 tomorrow) has had!

With an extra 53,106 views, Albert Einstein just beat Hawking, claiming 98th place. That said, neither of the scientists had anything on Psy, who saw the page for Gangnam Style hit the 21st spot, with over 13 million views!

Many of the top 100 spots were claimed by websites (e.g. Facebook, YouTube, Wikipedia, Google etc.), countries (United States, United Kingdom, India, Australia etc.) and trends (Katy Perry, 2012 Summer Olympics, Skyfall, Downton Abbey etc.).


The stats for other languages are also interesting to look at. Facebook appeared in most of the lists, topping the Spanish list, claiming 10th place in the German list, 3rd in the French and Turkish, 4th in the Portuguese etc. Wiki was also very popular, appearing in the top 10 list for eight languages, as was Google, appearing in three languages.

What did you Wiki search for in 2012? Can you even remember? I know I searched far too many pages to recall them all, but looking down the English list, I recall visiting most of the top 100.

Do the amazing figures behind this list (Facebook getting 30+ million on its English page alone) worry you sightly? Do we trust Wikipedia, which is potentially a very unreliable site too much?

YouTube’s most watched UK videos of 2012

As there are now just a few days left in 2012, this is going to be another fun/festive post 🙂

Last year I explored YouTube’s most popular 10 videos in the UK for 2011, and it turned out to be an enjoyable post to write, (and hopefully also to read/watch) so I thought I would do the same again this year!

In the UK, the 10th most popular video was the BBC video posted as part of their coverage of the London 2012 Olympic Games, which featured James Bond escorting the Queen to the games. The video is entitled James Bond escorts The Queen to the opening ceremony and is a must see – hence why it is below 🙂

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In 9th place, is the The Nick Clegg Apology Song, as created by The Poke. Mr Clegg (leader of the Liberal Democrat party) made a political party broadcast in September of this year, apologising for breaking his promise about not raising university tuition fees. The Poke then used Autotune along with some video editing, to make a very funny apology song out of Mr Cleggs speech.

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Pop/Opera duo Charlotte & Jonathan, came in an impressive 8th place, with their video which has received over  25 million views since March this year. The video is a recording of their performance on the TV show, Britain’s Got Talent, a show which they untimely finished second. Check out their video here.

The 7th most popular video in the UK this year was Felix Baumgartner’s jump from space. Felix broke world records as he jumped from over 24 miles above the earth, landing safely after a reaching a maximum speed of 833 miles per hour!

6th place was taken by the fantastic market trader who had a ‘£1 Fish’ song. Songs seem to be doing pretty well this year in terms of trending on YouTube! The camera man asks the market trader to “Do your fish song for me…” and the trader starts a fantastic song in order to try to sell his stock. Again, this is a must see 🙂

There is also a remix done by The Poke (the same people who made the Nick Clegg apology song) which is also worth a watch.

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asdfmovie4 was 7th on the list last year, and the next edition of the comedy animation was sure to be a hit too, which it was with asdfmovie5 taking 5th place on the 2012 list.

4th place was claimed by Lucy Spraggan’s audition on the X Factor. She sung a song she had written called Last Night, which the audience loved, and became an instant hit!

A cover of the song Somebody That I Used to Know took the bronze medal position, coming in third. The band Walk off the Earth did a cover of the Gotye song, which involved all five of the band members using the same guitar to play the song. It was very clever and a pretty good song, hence why it was a major hit.

KONY 2012, a video by a US activist group about the use of child soldiers took third place. The video is almost 30 minutes long, which is pretty impressive considering how popular it proved. Its popularity was probably due to the emotional impact it had on people.

Now for the big one, the video that was top of the UK list and top of the global list. The video which is now the most watched video on the internet. The video which became popular in the shortest amount of time. The video which had spread around the world in just a few weeks. That video is Gangnam Style. If you haven’t seen it, or heard it, you are among a select few! Earlier this month, the video by Korean artist Psy, made YouTube history, topping 1 billion views! The video has been rated millions of times, with over 6 million likes, and around half a million dislikes.

So that’s it, the 10 most popular YouTube videos of 2012. In memory of the great videos that have trended this year, YouTube have put together a fantastic compilation video, which includes references to loads of the websites popular videos this year, or as YouTube put it: “We invited some YouTubers to star in a mash-up of culturally defining moments of 2012. Can you spot all the references?”

If you have seen all of the above videos, it is great fun to watch this YouTube 2012 mash up.

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Global Top Ten

If you are interested, here is the global top 10 trending videos of 2012:
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  1. Gangnam Style
  2. Walk Off the Earth
  3. Kony 2012
  4. Call Me Maybe
  5. Obama v Romney epic rap battle
  6. A dramatic surprise on a quiet square
  7. Why you asking all them questions?
  8. Dubstep Violin
  9. Facebook parenting
  10. Freefall from the Edge of Space

What was your favourite video of 2012, and which video(s) do you feel had a major global impact?