Google Fiber start laying optical fibre cable

On the 6th of February, Google announced that the company was “ready to lay fiber” in Kansas City (Kansas and Missouri), and restated the goal of getting customers up and running in the first quarter of 2012. The project is nothing short of revolutionary, both for Google and the broadband industry as a whole.

For Google, this is a major first foray into the consumer ISP and infrastructure side of the tech industry. It’s also an opportunity to offer and refine the company’s core online products – without the restrictions of scaling down to suit users’ limited bandwidth access.

An optical fibre broadband cable

Data can be transported at the speed of light through optical fibre cables

For the ISP industry as a whole, it’s potentially alarming. By the end of the year, many internet service providers may have a much higher standard to live up to, and many restless customers on their hands, due to the new competition. Everything depends on two basic questions: how much more bandwidth will Google be able to offer customers, and how much will they be charged for it?

How much speed can you get from optical fiber cables?

Google promises 1gb/s fiber connections. 1 gigabit per second is the same as 1,000 megabits per second – “more than 100 times faster than what most Americans have access to today.”

That’s so impressive that one can’t help being a little suspicious. After all, nearly all of the broadband companies claim a much higher speed than their service actually delivers; due to network overhead, distance from the node, ‘peak time’ traffic, and various other details, your average speed is probably only a fraction of what your ISP promises.

Google Fiber has one active trial in progress, a small community near Stanford University. A user posted a speed test not long ago showing a 151.68 mb/s download speed, giving a good real-world example of what day-to-day users can expect from Google Fiber.

Other fiber companies aren’t even claiming speeds like Google’s (let alone delivering them). The provide in current “fastest internet in the US”, Verizon’s FiOS, tops out at 150 mb/s (if your math skills are sleepy, that makes Google Fiber potentially over 660% faster). The runner-up is AT&T’s U-verse, which has a “Max Turbo” plan of 24 mb/s. In both cases, real-world data shows users getting a wide variety of results, from far worse to sometimes even better than quoted (especially when using the companies’ own speed tests. Hmm…).

How much will Google’s fiber optic speeds cost?

Google’s answer:

“It’s too early to say how much we plan to charge for service, but we do plan to set prices that are competitive to what people are currently paying for broadband access.”

Critically speaking, this could mean anything from around $40 to $200 per month.

The 150 mb/s FiOS plan mentioned above will currently set you back about $200 each month, while AT&T’s 24 mb/s is listed on the web site at $63. To be fair, the closest FiOS plan, at 25 mb/s, would cost about $70/month.

However, the most recent figures for US consumers put the average monthly cost for broadband at around $40. Admittedly, there’s a lack of up-to-date statistics in this area, but if there is a difference, our average cost is most likely a little higher now than in 2010-2011.

The Bottom Line

While Google Fiber looks incredible promising, it’s is still an unknown factor; the actual results and pricing plans are months away.

However, we know for a fact that higher speeds and lower costs go hand-in-hand else where in the world. We know that Google’s effect on the Kansas City tech industry and economy in general has been and will be very positive; and we know that – for whatever reason – many companies and media organizations have suddenly been much more interested than ever in pointing out Google’s flaws and changing public perception of the company.

Are broadband speeds on the rise?

Many providers will be increasing their broadband speeds from 100Mbps to 120Mbps at the start of 2012, with an estimated completion date in mid-2013. The increase will be really good for customers in the UK, who are looking for faster internet speeds for both personal and business use. Faster speeds could boost the economy, as well as change the way households and businesses use the internet.

Giving access to a super-fast internet is all part of building a newer and improved economy in the UK. The government alone has set goals to expand broadband speeds within the next three years. By the end of 2015, investors predict fibre optic broadband will be available to two-thirds of the UK. Many providers are doing their part to support the economy, understanding that the internet is such an essential part of the everyday lives of their consumers. People are using the web to assist them in every aspect of their lives these days, so having a fast and reliable internet connection is important now more than ever.

Investors will be bringing even faster speeds to the UK. It is thought that around 300Mbps speeds will become available in limited locations within the next few years. Currently, many providers are trying to keep up with these investors by doubling their speeds, allowing customers to upgrade from 10 Mbps to 20Mbps. Those who subscribe to their highest speeds of 30Mbps will be upgraded to 60Mbps. Some providers aim to roll out the changes free of charge, so customers may be pleasantly surprised by the change in their broadband speed! Users will be able to benefit from streaming television, movies and music twice as fast as before.

An example of some optical fibre internet cablesThe increase is good news for the UK, which currently ranks somewhere between 10th and 40th globally in terms of average broadband speeds – depending upon where you get your figures. Once upgrades are complete, the average UK broadband speed could increase to around 16.46Mbps, a massive download speed increase!

Consumers will be gaining this speed boost at the most opportune time, since the highly popular Netflix, this week launched its service in the UK. Such services require high bandwidth speeds and will undoubtedly attract large numbers of costumers, all of whom will need super-fast internet to watch their favourite movies and television shows.