How to keep up to date with web design trends

A lot has changed in the world of web design in the past few years. For instance, today we use a lot of design terms such as minimalistic web design, intuitive interface, contextual menus etc. All these terms were unheard of or not so common, a few years ago.

Nowadays, there are a number of spectacular websites, which are dynamic in nature. These sites have been designed using some of the latest tools and technologies. Hence, if you too want to be a part of this new world and develop some of the most amazing and innovative websites, then you must be well-versed with the latest web design trends in the market.

Let us take a look at some of the ways how you can stay updated with the latest web design trends doing the rounds.

Take part in discussions with fellow designers

Take an active part in discussions with fellow designers on various forums and blogs or even face-to-face. This allows free-flow of information, which includes the latest design news and trends. For example, on one of these forums, you may get a chance to interact with an expert designer, who has used a certain technology on his/her website and end up getting a tip or two on that particular technology. Later on, you can implement whatever you learnt, on your website.

Make full use of the internet

You get a wealth of resources online, to update your knowledge in the latest web design trends. Let us take a look how you can use the power of internet for your advantage.

Social media sites – Social media sites need no introduction. Such sites are growing by leaps and bounds these days. You can use various social media sites like Twitter and Facebook to keep yourself updated with latest web design trends. For instance, you can visit various design forums, share your work, connect and network with the industry experts and fellow designers, join various groups, attend designer events and do lots more on these sites.

Design blogs – There are endless design blogs and even full-fledged websites dedicated to website design such as Smashing Magazine, Mashable, DesignModo etc. You can go through these blogs and websites and read reviews, comments, write-ups and learn numerous tips and tricks relevant to website design.

Smashing Magazine's logoeBooks – A number of latest web design ebooks penned by expert authors are available online. You can buy a number of such books at discounted rates or download some of them free of cost. Use these books as a reference when you design your sites.

Newsletters and magazines – Subscribe to receive various newsletters or online magazines from different sources. For instance, you can visit various tech-blogs or tech-news websites and sign-up to receive their newsletter/magazines directly in your inbox.

Browse the work of top designers

Whenever you find some time, go through the work of top/expert web designers. Many of these designers have their own sites. View their galleries/portfolios to get an idea about the latest, ongoing trends in web design and take a cue from them.

In conclusion

These are some of the ways through which you can know the latest web design trends in the market and design innovative websites.

How to start a career in social media

Social media has turned into a multi-billion dollar industry and opportunities to build a career around it are becoming increasingly common.

If you’re looking to start a career in the competitive world of social media and digital marketing, setting up a blog is a great place to start.

A blog not only allows you to express your personality and offer your opinions, but also gives future employers an insight into your knowledge, skills and experience. Pick a subject that you are passionate about and blog regularly to attract readers and establish your credibility. Aim to be a unique voice in the ‘blogosphere’.

There are a variety of free online services available that can help you with the technology side of setting up a blog. Then it’s a case of attracting followers by creating interesting content, updating it regularly and promoting it through other social networks such as YouTube, Facebook and Twitter.

Twitter's LogoPursuing a career in social media however is not just about knowing how to send a tweet, post a blog or set up a Facebook page. At the end of the day all businesses are looking at the impact social media has on their customer relations, business strategy, marketing and product positioning.

Demonstrate that you are serious by enrolling in a diploma in digital marketing and social media such as the one offered by the University of Middlesex. The postgraduate course combines theory and marketing practices to teach students how social media is contributing to entrepreneurship and innovation in modern businesses. Students attend guest lectures by professionals from some of the major organisations in web and social media including Google, Twitter and Groupon.

To have a competitive edge in social media, keep up to date with the latest developments. Understand the importance of monitoring, evaluation and analytics. You need to be familiar with the main social media sites but also the less popular ones as well which may have the advantage of providing a more targeted audience for the services or products you are promoting. You need to be able to spot trends and differentiate between up and coming sites and ones that won’t last the distance.

More than likely when you enter a career in social media you will be expected to be a good all-rounder and take responsibility for all areas of digital marketing. Job roles include social media officer, digital marketing manager or even director of social media. However larger organisations may allow you to specialise, so you could find yourself with a job title such as blog editor, analytics manager, designer, social media developer or content manager.