Google and Microsoft take on the cloud

Over the past few years cloud computing has become an increasingly popular trend. Two of the biggest tech names are also big names in the cloud computing industry: Google and Microsoft. But while both Google and Microsoft may have well-known cloud platforms, they are each extremely different and have met varied levels of success.

Google first launched its cloud computing platform, Google Apps, in 2006. Currently, Google Apps is available in four different platforms – Business, Education, Government, and Non-Profit – as well as a free version for personal use that can be obtained by creating a Google account. Google Apps is a completely cloud-based solution that does not require any additional hardware or software. The suite lives entirely within the web browser making it accessible from anywhere on any web-enabled device.

Microsoft introduced Office 365, its cloud solution, in summer 2011. When it first hit the market, Office 365 was available only for businesses. However, in spring 2012, Microsoft added a new platform for educational institutions. Office 365 is a hybrid cloud solution that requires some additional servers and software. This means that Microsoft users will have some patching and licensing and it also limits the mobility that Microsoft users can enjoy, especially in comparison to Google users.

Office 365 LogoAside from the difference in user experience and number of platforms, there is also a major price difference between the Google and Microsoft cloud services. Google Apps is a less expensive cloud service than Office 365. The highest-priced platform of Google Apps is the business suite, which runs standard for $50 per user per year. This price includes the entire apps suite and is standard for businesses of all sizes. The least expensive platform of Office 365 costs $48/user/year, but it is only available for businesses with fewer than 50 employees and does not include the entire apps suite. This means that businesses running on this platform must purchase add-ons, which will significantly increase the cost of the service. All other Office 365 platforms are priced higher, except for Office 365 for Education which, like Google Apps for Education, is free.

While the differences between Google and Microsoft might seem quite large now, they were even more distinct a few months ago. Recently, in an effort to better compete with Google, Microsoft added the new Office 365 for Education platform and cut its prices by as much as 20%. While these changes did narrow the gap somewhat, they still leave Office 365 trailing behind Google Apps in terms of platform diversity and pricing.

In May, Gartner Inc., a research firm, reported that businesses looking to move to the cloud for the first time were choosing a Google Apps migration one-third to one-half of the time. Perhaps this high percentage is a result of the differences between Google Apps and Office 365. This report came after a 2009 study by the same firm that predicted that Microsoft would be outselling Google by 4-to-1 in 2012.

In addition to making changes to bring in new users, Microsoft’s efforts are also targeted at keeping existing customers with Microsoft. To better achieve this goal Microsoft also created a “Google Compete” team, dedicated entirely to retaining current Microsoft users. The Wall Street Journal reported on this team’s failed attempt to keep Dominion Enterprises, a Virginia company, a Microsoft customer. Dominion Enterprises CIO Joe Fuller chose to have Google Apps setup even after the “Google Compete” team tried to convince him otherwise. The team invited Fuller to the Microsoft headquarters where he received a tour and saw the research lab, roadmaps to current technologies, and inside looks into new technologies. Nevertheless, Fuller still made the decision to switch to Google Apps. According to the Wall Street Journal, Fuller said he made the decision because he felt Google Apps was the “cooler” product and because he would pay $200,000/year for Google instead of $2 million for Microsoft, resulting in a savings of about 50%.

Although both Google Apps and Office 365 are well-known cloud services, there are very big distinctions that separate the two. Everything from user experience, platform variety, and price are different. Because of these differences, Microsoft has found itself trying to play catch-up in order to truly compete with Google Apps in the cloud.

Online data backup using cloud computing technology

This is a sponsored post on behalf of Bulldog Backup. To find out more about sponsored content on Technology Bloggers, please visit our Privacy Policy.

In the past I have written about cloud computing and how cloud data storage is the future, and at the moment it is playing a key part in backup technologies, as it is now easier than ever before to backup your data online.

One firm that offer online backup services are the Glasgow based Bulldog Backup, they were founded in 2010 and offer backup solutions for both domestic and business users.

I read a statistic the other day that almost 50% of businesses reported a loss of important data in the last two years, probably why more and more firms are investing in online data backup systems!

The good thing is, online backup solutions are getting easier and easier to use, another reason why more and more people are using them. For example, with Bulldog Backup, all you need to is select the package you want to buy, you will then be emailed with your login credentials, then all you need do is login and download the relevant backup client – either Windows or Mac.

When you install your backup software you are asked what you want to backed up, you can choose your entire hard disk, or just a few files – say pictures and music for instance.

Now you may be thinking that online backup storage is a great idea for most people, but you are on a connection which has a limited monthly allowance – say 40 gigabytes, you can’t afford to run the backup system, in fear of going over your allowance.

There is a solution to this too. With most good backup systems nowadays, you can configure how much bandwidth is used for backups, therefore you never go over your limit. You can also choose which files the software should prioritise the backing up of – e.g. give pictures and documents high priority, whilst don’t worry so much about music.

Select how much bandwidth online backup can use

Select how much of your bandwidth Bulldog Backup can use

The best thing is, once you have backed up your files, you can easily access them from anywhere, using your own personal web portal. Bulldog Backup’s portal has a clean layout and is designed to make listening to audio files and viewing images as easy as possible, all as standard. Therefore you can access all your albums whilst out and about, how cool is that! You can also install mobile apps for both iOS and Android, making it even easier for you to access your files on the move.

If you want to go up a level Bulldog Backup offer a ‘Pro’ account which has all of the standard features, with the addition of a ‘SmartDrive’ allowing you to sync files across multiple computers. A SmartDrive is basically a drive that appears like any other hard disk on your computer, only anything you store in it is automatically uploaded to the cloud – a pretty cool bit of tech don’t you think?

A screenshot of a SmartDrive

A screenshot of what the Bulldog Backup SmartDrive looks like – just another hard disk

Okay, so you like the idea of online backup, you can see the potential and benefits, but, what about the costs? Well you may be pleasantly surprised, you can start backing up online with Bulldog Backup from only £2.95 a month ($4.63) with a 1 Terabyte Protect account.

Think that is a good price? I have managed to get a discount promo code which makes the same account cost just £1.25 ($1.96) a month, and that price is fixed for 5 years! Visit the site bulldogbackup.com and use the promo code ‘bullbonanza00’ at the checkout before the 29th of February (this year) to take get started at that rock bottom price 🙂

What do you think about online backup? Will you be investing in it in the near future?

Cloud services are the future

This is a sponsored post. To find out more about sponsored content on Technology Bloggers, please visit our Privacy Policy.

Rackspace – a leading cloud hosting provider, has recently commissioned a study in association with the centre for Creative and Social Technology (CAST) at Goldsmiths University of London to look into how cloud services have really changed the way we work and play in every aspect of our existence.

The study has revealed that 66% of British people are using cloud based services every day!

The research that has come from this study reveals that (without being fully aware of it) a significant 66% of British users are relying on cloud computing services every day! Check out the image below to see some cool facts and figures relating to how us British use cloud services.

Facts about how British people use cloud based servicesSome of those facts are truly amazing. Almost 20% of people store more that 500gb on ‘cloud’ servers – that’s half a terabyte! My hard disk is a terabyte, and I have currently only used around 250gb of it, (one quarter) therefore that is double what I have on my hard disk, online!

The thing is, crazy figures like this are to be expected as internet speeds rise, disruption decreases and convenience increases. According to Ookla, today, the UK’s average download speed is 11mb/s (megabits – which are 8 times smaller than megabytes) and the USA has an average speed of 12 mb/s. Pretty fast. Upload speeds are a bit lower, with an average of 2mb/s in the UK and almost 3mb/s in the USA.

Other slightly less developed countries like India however have download speeds of just under 2mb/s and upload speeds of around 1mb/s. This is obviously not as good, however still pretty respectable in comparison to the dial-up speeds we used to get, where we couldn’t use the phone at the same time, and were restricted to 56kb/s!

These faster global speeds are making cloud services much more accessible and useful. Cloud technologies are the future, and the introduction of things like iCloud and the Chromebook just seem to reaffirm that.

What’s your view on the above image, is it shocking or to be expected?