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Is there really that much diversity on the internet?

8 Replies Christopher Roberts

The internet is big right? Okay it is massive. With that massiveness one naturally associates extreme diversity. Don’t get me wrong, across the entire internet, there is amazing variation, with billions of people adding their spin to the net.

What I am going to investigate in this post though is how diverse the ‘main’ internet is. What I mean by that is the internet that we use every day. How diverse is the most regularly used/visited content? Is there really as much choice as we think, or is the majority of the internet dominated by a few firms?


In order to go about this research I am going to use Alexa, who gather statistics on websites traffic. For most sites, the data isn’t that accurate, however for really busy sites, the numbers are so great, the reliability of the data is much higher, hence why I can use it.

Alexa's Logo

Google

According to Alexa, Google.com is the most visited site on the web. How could it not be? Alexa estimates that 50% of all internet users visited Google.com in the last three months. Second on the list for most visited sites is Facebook, which is trailing with just 45% of internet users visiting the site.

Remember however that is just Google.com, Google has a massive monopoly over the internet. In the 100 most visited sites on the web, 18 of the sites are owned by Google – 16 localised sites, Google.com and GoogleUserContent.com (the site you see when there is an error finding/displaying a page).

Google undoubtedly has reduced diversity on the internet, having such a monopoly on the sites we all visit. The thing is, it isn’t just 18 sites. Google also owns YouTube and (the third most visited site on the net) Blogspot which is ranked 10th, Blogger at 47 (Blogger and Blogspot are now one) and Blogspot.in (India) ranked 73. That means 21 of the most visited sites on the net belong to Google, meaning it owns more than one fifth of the ‘main’ internet.

Googlite Logo

Google’s dominance on the web suggests that a lot of us are Googlites!

Can you call the internet diverse, when in the top one hundred sites, one firm owns more than a fifth of all sites? Maybe, what does the rest of the field look like?

Microsoft

Unsurprisingly, the company that is arguable Google’s main rival is in second place. Yahoo and Microsoft are currently in a ‘Search Alliance’ therefore restricting competition, so I am going to count them in the list of sites that Microsoft owns/influences. Here is the list of sites that Microsoft owns/influences which are top 100 websites:

  • Yahoo.com – Ranked 3rd
  • Live.com – Ranked 7th
  • Yahoo.co.jp – Ranked 16th
  • MSN.com – Ranked 17th
  • Bing.com – Ranked 29th
  • Microsoft.com – Ranked 30th – ironic how it is lower many of the other sites it owns!
  • Flickr.com – Ranked 53rd and Yahoo owned

Therefore Microsoft own/influence 7 of the top 100 sites. Add that to Google’s 21, and 28 of the top sites on the net are owned by two firms. More than a quarter.

I am starting to think the ‘main’ internet is not as diverse as one may first assume.

Amazon

Next on the list of internet giants comes Amazon. Amazon.com is ranked 10th, whilst Amazon Germany (Amazon.de) is ranked 91st and Amazon Japan (Amazon.co.jp) is 95th. Amazon also owns the Internet Movie Database (IMDB.com) which is the 50th most visited site. Amazon owns 4 of the top 100 sites.

Amazon's Logo32 sites gone.

Alibaba Group

The Alibaba Group is a privately owned Chinese business, which owns Alibaba.com, Tmall (tmall.com), Taobao (Taobao.com) and Sogou.com. The group therefore account for four of the sites that make up what I am calling the ‘main internet’.

36 sites taken by just 4 companies. How diverse is our internet?

eBay

Next we come to eBay.com which sits 23rd on the list of top 100 sites. eBay International AG (ebay.de) is in 80th place, followed by eBay UK (ebay.co.uk) in 86th. eBay also owns PayPal (paypal.com) which is ranked 46th.

eBay steals another 4 sites, leaving just 60 of our hundred left, and so far only 5 firms are involved.

Time Warner

CNN (cnn.com) AOL (aol.co.uk) and The Huffington Post (huffingtonpost.com) are all sites owned by Time Warner. Time Warner is the sixth business involved now, leaving just 57 sites.

WordPress

The blogging platform WordPress (wordpress.com) is ranked 19th, and its brother, which allows users to host the content management system on their own site (wordpress.org) is ranked 83rd.

The Official WordPress LogoThere goes another two sites, meaning just 55 left, and only seven players so far.

Twitter

Ranked number 8 on the list is Twitter, however its URL shortener (t.co) is ranked 31st, meaning Twitter is also one of the big players in the top 100 sites, arguably with some form of domination over the internet.

Twitter's Logo47 sites of the top 100 accounted for and a mere eight organisations involved.

The Rest

Of the final 53 sites, 5 are adult only sites leaving 48 sites – although many of these either are a part of, or are a much bigger group.

Some familiar faces appear in the other 48 sites, Facebook (2nd), Wikipedia (6th), LinkedIn (11th), Apple (34th), Tumblr (37th),  Pinterest (47th), BBC Online (48th), Ask (54th), AVG (62nd),  Adobe Systems Incorporated (67th), About.com (81st), ESPN (82nd),  Go Daddy (85th), Netflix (89th),  The Pirate Bay (92nd) and CNET (97th).

Remove these very well known, well established, and massive brands, and we are left with 32 sites – less than a third. Of the remaining sites, around half are Chinese, showing the growing influence and usage of the internet in China.

My Verdict

In this post I have established that of the sites we visit most regularly, 47 are owned by just eight organisations. Does that really represent the freedom that we all believe the internet offers?

I was surprised by the type of content, and the limited number of different sites that there are in the global top 100. It would seem that the most visited sites consist of search engines, social media sites and news websites. Interesting statistics.

So, what is your verdict on how diverse the internet we use everyday is? I personally am not quite as convinced as I was before writing this article that the internet is quite as free and diverse as we all believe.

Please note these rankings are changing all the time, and all content was correct according to Alexa.com at the time of writing – the 6th of July 2012.

The App Store exceeds 25 billion downloads!

3 Replies Christopher Roberts

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California-based tech giant Apple – a company renowned for their phenomenally successful consumer hardware – have confirmed that the number of applications downloaded from its App Store recently exceeded 25 billion worldwide.

The figures that make up this total include apps sold via the store for all of Apple’s iDevices – including the iPhone, it’s various iPods and the iPad. Apple’s iDevices are used by an estimated half a billion people world wide (500 million) a colossal amount!

A black iPhone 4S

A black iPhone 4S – one of the iDevices which Apple have sold half a billion of (globally)

The announcement by Apple follows news that the winner of the company’s App Store Countdown to 25 Billion Apps – Chunli Fu from China – will be given a gift card worth $10,000 in free gifts as a reward for being the person to download the 25 billionth app from the Apple Store.

The app that marked the 25 billion download point was the game Where’s My Water (the free version). The app is a puzzle game that tests the physics skills and knowledge of the user, and can be downloaded onto virtually all of the main Apple iDevices, including the iPhone and iPad.

The game is one of the biggest selling and most popular apps available via the Apple Store – an in-house option for downloading Apple products which has proven to be revolutionary since the company started it.

In the period since the Apple Store was launched it has grown to the point where it now has 600,000 apps available for download, to users of the iPhone, iPad and iPod. These apps are available in more that 100 countries world wide, with nearly 200,000 of the apps being created by Apple itself. The apps available cover a wide range of subject areas, such as sports, games, news, business, travel and health and fitness. Just look at the Technology Bloggers ‘apps‘ category, to see reviews of some of the great apps on offer.

Apple’s Internet Software and Services senior vice president of Internet Software and Services, Eddy Cue, said:

“We’d like to thank our customers and developers for helping us achieve this historic milestone of 25 billion apps downloaded. When we launched the App Store less than four years ago, we never imagined that mobile apps would become the phenomenon that they have, or that developers would create such an incredible selection of apps for iOS users.”

Thanks to this and other user-friendly promotions, Apple remains the company to beat in more than one field!

We need to act on climate change for the sake of others

12 Replies Christopher Roberts

In the South Pacific ocean lies three tiny atolls that go by the name of Tokelau. These islands have a population of around 1,500 people, around the size of a big village.

The Tokelau islands

The three tiny atolls that make up Tokelau

However, bad news is on the way for the people of Tokelau, as climate change is threatening every single one of the residents lives. Droughts are a real problem in the area, as despite being surrounded by sea water, there is very little freshwater that locals can use. Climate change means that rains are decreasing in the area, and drought is increasing.

The second issue for this tiny group of islands is the sea itself. Sea levels around the world are rising for two main reasons: ice caps are melting, and thermal expansion (when water gets hotter, it expands) – these are both caused by climate change, i.e. global warming of the planet.


The final issue for these tiny atolls is that they are made out of coral. Coral is a very delicate substance, that requires very specific conditions to grow and survive.

Basically, these islands are stuck between a rock and a hard place, and it doesn’t look like their situation is getting any better.

It is rather unfair of one to say that the use of fossil fuels on these islands is what has sealed their fate, as compared with the likes of China, the USA and the EU, the islands have virtually no greenhouse gas emission – they probably are responsible for less than 0.0001% of global emissions, leaving the rest of the world responsible for the other 99.9999%.

Despite this, Tokelau has announced that by September 2012, there will be no greenhouse gasses produced there at all, they will run 100% on renewable energy! Photovoltaic solar panels will make up 97% of their energy, whilst the rest will come from local coconut oil made into biodiesel. What is really amazing is that its per-capita income is only about $1,000 per year, a fraction of that in many western countries.

Why is Tokelau bothering though? Their fate is sealed, sea levels will rise further, drought will increase and coral will decline. However, this tiny group of islands believes that if they make a stand now, maybe, just maybe the rest of the world will follow.

The people of Tokelau will most likely be taken in by nearby neighbours, however their home islands will be lost forever, along with their natural beauty and potential. But that’s not the point.

I believe that Tokelau is a warning for what is to come for the rest of the earth. Climate change is happening and it’s real. If we carry on the way we are, we will almost surely destroy the planet we call home.

I have read predictions that by 2050 most of the worlds megacities and centres of economic and political power will be underwater. That includes the likes of London, California, the Netherlands and Bangladesh. That’s a lot of people who will be affected.

We need to take a stand now, for the sake of the future of planet earth.


A Europe centred picture of the Earth

Why not install solar on your roof? It could heat your hot water or power your electricity, even creating extra which you could sell back to the national grid! Why not have a small wind turbine set up in your back garden, that could do wonders for your energy bills!

Think about it. It is our world, we need to look after it.

From the bottom of my heart I ask that you think green, save resources and our home. We really are so lucky that in the whole of space, the perfect conditions came about so that our planet were ever to exist, with it’s vital magnetism and ozone layer, which helped to create and now sustains life.

Earth suspended in spaceWhat’s your opinion on this?