Facebook’s Social Research Experiment

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Facebook are back in the news again, this time for conducting research without the consent of their users. Although maybe that is a false statement, users may well have signed those rights away without realizing too.

All Facebook did was to “deprioritizing a small percentage of content in News Feed (based on whether there was an emotional word in the post) for a group of people (about 0.04% of users, or 1 in 2500) for a short period (one week, in early 2012). Nobody’s posts were “hidden,” they just didn’t show up on some loads of Feed. Those posts were always visible on friends’ timelines, and could have shown up on subsequent News Feed loads”. This is the explanation offered by the author of the report about the experiment. Read the full text here.

Simply speaking they wanted to adjust the type of information a user was exposed to to see if it effected their mood. So if a user receives lots of positive news, what will happen to them? What will they post about?

Some studies have suggested that lots of Facebook use tends to lead to people feeling bad about themselves. The logic is simple, all my friends post about how great their lives are and about the good side we might say. I who have a life that has both ups and downs are not exposed to the downs, so I feel that I am inadequate.

This sounds reasonable. I am not a Facebook user but the odd messages I get are rarely about arguing with partners, tax problems, getting locked out of the house, flat tyres, missed meetings or parking tickets. I presume Facebook users do not suffer from these issues, they always seem to be smiling.

So in order to test the hypothesis a little manipulation of the news feed. More positive or more negative words, and then look to see how the posts are effected. The theory above does not seem to hold water as a statistic however, although bearing in mind the methodology etc (and the conductor) I take the claims with a pinch of salt. More positive words tend to lead to more positive posts in response.

Hardly rocket science we might say.

I have a degree in sociology, an MA in Applied Social research and work in the field. Conducting experiments of this type is not allowed in professional circles, it is considered unethical, there is no informed consent, rights are infringed upon and the list goes on. What if somebody did something serious during the experiment?

Of course “The reason we did this research is because we care about the emotional impact of Facebook and the people that use our product”.

If readers are interested in looking at a few other fun experiments that might be considered ethically dubious I can offer a few. Check out the Stanley Milgram experiment, where people administered (False) electric shocks to other people who got the answers to their questions wrong. Yale University here, not a fringe department of Psychology. Researchers were investigating reactions to authority, and the results are very interesting, but you couldn’t do it today.

Or how about the so-called Monster study. The Monster Study was a stuttering experiment on 22 orphan children in Davenport, Iowa, in 1939 conducted by Wendell Johnson at the University of Iowa. After placing the children in control and experimental groups, Research Assistant Mary Tudor gave positive speech therapy to half of the children, praising the fluency of their speech, and negative speech therapy to the other half, belittling the children for every speech imperfection and telling them they were stutterers. Many of the normal speaking orphan children who received negative therapy in the experiment suffered negative psychological effects and some retained speech problems during the course of their life. The University of Iowa publicly apologized for the Monster Study in 2001.

Terrible as these experiments may sound, they were conducted in the name of science. Their results may have proved useful. Facebopok (along with 23andME and other commercial entities) are behaving in the way they are because they want to make more money, their interest is solely there (even if they dress it up as better user experience). And in the case of Facebook they have access to 1.3 billion users, and mandate to do whatever they like with them.

Experts, Regulation, and Food

A few weeks ago I wrote a post on the Bassetti Foundation website called The Innovation Principle.

The post was a review of a letter sent by some of Europe’s largest corporations to the European Commission. The letter claims that regulation in the EU risks damaging development and the economy, they want a series of things to be taken into account within the regulation process.

It is easy to read and short and I recommend a look, it is free to download through the link above, but I would like to take one of their suggestions and apply it to food regulation, as part of my food series.

The letter calls for the “Full inclusion of relevant expertise”, and this sounds perfectly reasonable. But what does it actually mean in practical terms?

If we take the example of GM food development that I raised last week, it means finding experts in the field and putting them on committees to determine if proposals are safe. Now this means that you have to look to industry, because most of the experts work within the industry.

Now I believe that in all likelihood an expert working for a nuclear energy company will tell you that nuclear energy production is 100% safe, a nanotechnology researcher will paint a glowing picture of how the future is bright thanks to nano developments, and a GM food expert will do the same.

In the USA, the Federal Drug Administration is responsible for regulating the safety of GM crops that are eaten by humans or animals. According to a policy established in 1992, FDA considers most GM crops as “substantially equivalent” to non-GM crops. In such cases, GM crops are designated as “Generally Recognized as Safe” under the Federal Food, Drug, and Cosmetic Act (FFDCA) and do not require pre-market approval.

But here the waters start to murk and merge. As I said, experts in the field working or having worked for industries working with technology are likely to be positive about their products. And the FDA seems to contain several of these experts, and some of them may have helped to make the distinction above.

According to this IVN article, over the last decade at least 7 high ranking FDA officials have also held high positions in Monsanto, the largest producer of GM seeds in the world. This is generally accepted as true, and in fact Monsanto have several employees present or past that have held high ranking positions in other capacities in the US Government. This is known as the revolving door in the USA, and it is worthy of exploration.

Monsanto and US Government Employees

Monsanto and US Government Employees (click to enlarge)

The website states that “At the forefront of this controversy is Michael R. Taylor, currently the deputy commissioner of the Office of Foods. He was also the deputy commissioner for Policy within the FDA in the mid ’90s. However, between that position and his current FDA position, Mr. Taylor was employed by Monsanto as Vice President of Public Policy.

Other Monsanto alumni include Arthur Hayes, commissioner of the FDA from 1981 to 1983, and consultant to Searle’s public relations firm, which later merged with Monsanto. Michael A. Friedman, former acting commissioner of the FDA, later went on to become senior Vice President for Clinical Affairs at Searle, which is now a pharmaceutical division of Monsanto (Oh Donald Rumsfeld ex Secretary of Defense was also on the Board of Directors).  Virginia Weldon became a member of the FDA’s Endocrinologic and Metabolic Drugs Advisory Committee, after retiring as Vice President for Public Policy at Monsanto”.

Another controversy surrounded the appointment of Margaret Miller. The following is taken from Red Ice Creations website:

“In order for the FDA to determine if Monsanto’s rBGH growth hormones were safe or not, Monsanto was required to submit a scientific report on that topic. Margaret Miller, one of Monsanto’s researchers put the report together. Shortly before the report submission, Miller left Monsanto and was hired by the FDA. Her first job for the FDA was to determine whether or not to approve the report she wrote for Monsanto. In short, Monsanto approved its own report. Assisting Miller was another former Monsanto researcher, Susan Sechen”.

Obviously I am not in a position to determine whether these allegations are true, but a look at this article that appeared originally in the Observer newspaper might lead one to believe that there is a fine line being walked here.

The article states that “Monsanto received copies of the position papers of the EC Director General for Agriculture and Fisheries prior to a February 1998 meeting that approved milk from cows treated with BST.

Notes jotted down by a Canadian government researcher during a November 1997 phone call from Monsanto’s regulatory chief indicate that the company ‘received the [documents] package from Dr Nick Weber’, a researcher with the US Food and Drug Administration (FDA).
Sources noted that Weber’s supervisor at the US FDA is Dr Margaret Mitchell who, before joining the agency, directed a Monsanto laboratory working on the hormone.”

Oh and the hormone treatment made the cows sick, but you can read Robert Cohen’s reported testimony before the FDA on the subject of rBGH including the disclosure that, while at the FDA and in response to increasing sickness in cows treated with the hormones, Margaret Miller increased the amount of antibiotics that farmers can legally give cows by 100 times. Once again I cannot verify the transcription but it is widely reported on the web and was apparently shown on C-Span Congress TV live.

I am not suggesting that there is any collusion here, and as Monsanto argue people move jobs, taking jobs that suit their qualifications. A look at these people’s profiles show that they have many different positions, many of which we would say were undoubtedly working for public good. But some suggest that some of their positions might lead to conflicts of interests. But if you need experts where are you going to get them from? Here though I might simply suggest that you don’t need so many experts.

Within my life’s work of trying to promote responsible innovation I have come to the conclusion that a broader public involvement within decision-making process must be a good for society. Closed sessions full of experts deciding what is or is not safe for us may be efficient in terms of getting things done, but the public’s voice is not heard, and maybe that voice could lead to more responsible choices, or at very least some reflexivity in the decision-making process.

On a closing note, arguments are currently raging in the US about the labelling of GM foods, as currently there is no need to label it, something pushed for by many organizations. There is a counter movement that is arguing that as the FDA state that there is no fundamental difference, GM products that do not contain additives should be allowed to be labelled as “natural”, in the way organic vegetables are. This Common Dreams article presents a critical view of current practices that although strongly worded offers an insight into how a section of US society thinks about the issue.

The question remains however, who do we want to regulate our food and the technology used in its production?

Could you be an entrepreneur?

Building your own business is not as intimidating as it used to be.

This is partly down to all the different technologies that are available to us now, specifically, the Internet. So in this modern world of technology ANYONE can be an entrepreneur…

Well, not exactly. You may have the tools you need, but that doesn’t necessarily mean that you have the temperament necessary to become a GREAT entrepreneur. Without that, it may be possible you’re not meant to be a successful businessman at this point. How do you know if you have what it takes to succeed this way?

You’re a charmer

While whilst being an extrovert isn’t a prerequisite for winning in business – you don’t really think that Bill Gates was an extrovert before he was successful, do you? – however knowing how to speak to people is. The fact of the matter is that most companies cannot succeed without the hard work of multiple individuals. It’s not just about getting investors to put money into a venture; it’s also about inspiring people to do what needs to be done for the sake of the organization. You need to be able to talk people into doing things that they never thought possible, if you want to win the game of business.

You’re a bit of a mad scientist

While you don’t need an actual science degree to become an entrepreneur who can compete with the best in today’s market, you still need some level of scientific curiosity to be able to offer customers something new.

Asking questions like “why is this not working?” and “what does THIS button do?” pave the way towards innovation – something that consumers today really, truly, value. You need to be brave enough to ask questions and explore some pretty crazy alternatives if you want to compete in and dominate the industry of your choice.

You’re pretty darn stubborn

You can’t expect yourself to succeed if you don’t know how to stand your ground. Sure, you also need to know when to stand down and admit that you got some things wrong. But, for the most part, you need to have the stomach for the trials and tribulations most entrepreneurs have to face. You can’t expect instant success for your business, and you need to be able to push through your company’s darkest moments if you want your enterprise to survive in its first year or so. If you want to take your business to the top, then you darn well better believe in what you’re doing.

You’re an optimist

A boy on a laptopYou can’t build a business if you always think of the worst-case scenario (and panic) every time the progress of your company hits a snag. Apart from stubbornly believing in what your enterprise has to offer to the world, you also need to believe in looking at the brighter side of life. That way, instead of focusing on the problem itself, you’ll just find other elements of the situation that you can use to your advantage. If you can look at a crisis and think that it gives you an opportunity to show off the company’s resilience, then you have a better chance of succeeding.

So, do you think you’re meant to be a successful entrepreneur?