Quality vs quantity – the blogging dilemma

When I write, I want to write quality articles; articles which interest, amaze and inspire. Mediocre content annoy me. If ever I write something which I consider of low quality, I never publish it – I will either review it or scrap it.

A Wordle of blogging wordsI want to make a difference in the world, be it a small or big difference (I would prefer big) I have to start on a personal scale. If I can improve your life by changing the way you think and feel (for the better), and enriching your knowledge and understanding, then I am doing my job.

I love reading Jonny’s posts every week, they always interest me and many have inspired me to make (usually small) changes in my life and have often caused me to write something myself. Jonny posts once a week, on a Thursday – with the odd exception. Would he be able to post such great content if he posted twice a week? What about three times? I don’t know.

I am not meaning to pick on Jonny, once a week is just great and very appreciated. One day Jonny will stop writing as often, and one day he will stop writing all together. I hope that day is a long way off, and by that time I have no doubt that we will have other writers writing the quality and quantity of content that he writes.

The same goes for me. I get a lot from blogging at the moment, I love the researching and crafting process that goes into making an article, and I also love the responses. But one day I shall probably stop too.

Think about your favourite TV show, how often does it air? Usually (with exceptions) the best shows/series take months to produce and don’t launch every day/week of the year.

Blogging is the same. I want us to post 6 great articles a week. Jonny gives us one of those posts. I am usually able to provide another, and we often get the third from another writer – like Steve, Ron, Alan or another writer. Usually we only post 4 or 5 articles a week, and that’s fine. I would like to post 6, but would rather post 4 quality articles than 6 mediocre ones.

Blogs that post less often, usually don’t have such a great readership. It’s a fact. There are exceptions of course. What would a news site be, if it only published once a week?

If I was able to monetise Technology Bloggers so that I could run it as a business, then I could dedicate more time to it, as it would become a job, not just a hobby. Don’t get me wrong, sometimes we do host the odd bit of sponsored content, to help pay the hosting bills, and fund competitions, but this site is never going to make millions. I am not sure I would still want to blog, if it was solely for money though, so I don’t want to monetise the site.

So, here is the dilemma I have: produce okay content, daily; or produce quality content, less often.

I want to post 6 articles a week, only 3 are provided, who plugs the gap? Usually me. If I don’t I feel bad, as I don’t feel I have fulfilled my duty to the site. If I post the extra posts needed, but they aren’t quite as good as content I have produced before, I am angry that I let the posts go live.

There is a very fine balance which needs to be struck, and I am not sure I am there just yet.

Would you prefer to read 5 star articles once a week, 4 star articles twice a week, or 2 star articles daily?

The reason I am writing this is because I feel we had a great 2012, I had a great 2012 as a blogger, especially in the last few weeks. That said, I know my diary for 2013 is already looking pretty full. Friends, family, education, work and recreation all take a lot of our time, and rightly so. However other commitments I have, do mean that I will have less time to write in 2013.

Rest assured, I am not throwing in the towel and am going to continue to do my best to keep us up and running at full capacity, but there is a lot to do.

If you want to help, I am more than happy to accept suggestions. I would love to promote more users to author status, and give everyone more control.

Some ideas as to how you can write engaging articles

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Grabbing the attention of a reader – and keeping it – can make or break a blog. Usually, bloggers become successful and well known within a particular niche not by writing in essay style about a subject, but by approaching and executing a piece of content in a particular way.

Here’s how…

Decide on an interesting topic

The first job is arguably the most important and that’s picking about something interesting to write about. Engaging content can come in many different forms, with the most common being interviews, lists, news, opinion, research findings, infographics, cool images and graphics.

Have a catchy headline

Decide on a title that’ll immediately make somebody sit up and take notice as they scroll down a page. There’s no point crafting a brilliant blog post if you can’t get it under the noses of your target audience. Keep it short. Keep it snappy.

Develop your own writing style

Different bloggers have different writing styles – and it’s important to find what works best for you. Don’t just copy the style of blogs you read, develop your own style. Remember, blogs are very personal things – so personalise yours!

The text: different writing styles

Think about your target audience

Before you start writing a piece you should really take five minutes to decide who the target audience is. Ask yourself: who is going to read the article? Why will they want to read this? What’s the ‘hook’ that will ensure this article is seen?

Consider how the information is displayed

As well as being pleasing to read in terms of the content, it needs to be pleasing on the eye as well, so use images, subheadings and short paragraphs. A big chunk of text is likely to put readers off, so make your blog posts as easy to read as possible.

Show some link love

Link to relevant external sources within your blog posts if applicable because this adds value to your articles and acts as a way of recommending other pieces of content that may be useful to the reader. You never know, somebody could link back to your article one day.

At the end of the day these are principles that can be applied to your blogging whatever your niche.

Friday the 13th and 1 year for Technology Bloggers!

Some would call today an unlucky day, as it is Friday the 13th, a day renowned for its link to bad luck. It is not an unlucky day for Technology Bloggers though, as today we are celebrating our first birthday!

First birthday candleI want to use this post to thank everyone who has been instrumental in creating this fantastic community blog we have, and also to showcase the blogs fantastic achievements, just 1 year in.

Traffic

The first thing I want to say about Technology Bloggers, is how blow away I am by the traffic we have received. Excluding December, every single month, the number of people visiting the blog has grown.

In June 2011, we received just over 1,200 visitors, in October 2011 we received around 3,400 visitors, and last month (March 2012) Technology Bloggers had almost 7,000 people visit the blog. Don’t believe me? Check out our Google Analytics:

Technology Bloggers traffic statistics from April 2011 to April 2012

Technology Bloggers traffic statistics from April 2011 to April 2012

Awards

Top blogs often receive awards, and I am proud to announce that Technology Bloggers recently received it’s first award. Last week Technology Bloggers was named the British Gas Blog of the Month!

We were awarded the British Gas Blog of the Month for our work on educating people about smart meters, and how they are changing the way we use our electricity, along with our work on environmental issues. Special thanks go out to Jonny regarding his series Can We Improve the Health of the Planet?

Other Achievements

After just two weeks of the blog being live, I wrote an article about our achievements, I did the same four months in. As today is the blog’s first birthday, I thought it right to do the same sort of review today, and compare it with our past reviews.

Two weeks in Technology Bloggers had 14 articles, which had been written by our 4 writers, four months in the blog had 65 articles written by 15 writers. 1 year in, this is Technology Bloggers 205th article, and we currently have 47 writers! That means we publish an article, on average every 1.78 days, and each writer has written on average, 4 articles. Many of our writers have written just one article, whilst some like myself, Jonny and Ron have written significantly more – we average 47 articles each!

Two weeks in, Technology Bloggers had had 85 comments posted by 22 different commenters. By 4 months, we had had 788 comments posted by 120 commenters. When this article went live we had had 2,849 comments contributed from over 500 commenters! That’s a lot of comments! Special kudos to Jonny, Alan, Anna, DiNaRa, Peter and Neil, for their outstanding contributions to Technology Bloggers commenting community 🙂

14 days in, and at 4 months, I wrote about Technology Bloggers Alexa rank. To be honest, it isn’t very accurate, and I have given actual traffic statistics for the blog, but I thought I should mention it anyway, as I have done in the past. 2 weeks after its launch, Technology Bloggers was ranked in the top 1,400,516516 of sites on the internet, by Alexa. By August 2011, Alexa believed we were in the top 165,351 of sites on the web. Today our rank is 85,826, which is a very respectable rank, but nothing to become to obsessed about.

Technology Bloggers is still a Google PageRank 3, which is very credible for a 1 year old blog, however again, is nothing that accurate or to be obsessed over.

Across social media, since August we have had 41 new likes, taking our Facebook page up to a total of 52 likes, and 45 more Twitter followers, taking us up to 69 Twitter followers. Our RSS feed is also well subscribed to.

Basically, Technology Bloggers is doing really well, and that is something we should all be proud of!

Dofollow

Technology Bloggers started out as a dofollow blog, and it will remain dofollow for the foreseeable future. It is a community blog, and so that everyone can benefit, the blog should be dofollow.

Thank You

Now it’s time for me to say thank you to everyone who has been a part of the blog this year. Thank you to everyone for your contributions and efforts, which have helped make this blog the fantastic community blog that it is today!

We have already had community awards, and will have one every year. In this article I would like to pay special thanks to Jonny, Ron, Alan, Chadrack, David, Marc and Peter who have all played a massive role in ensuring Technology Bloggers is where it is today. I have no doubt that without these people, the blog would not be as good as it is today, and the community would be noway near as strong.

Here’s to the future success of Technology Bloggers!

Well done everyone and thank you, lets keep this community alive, so we can all continue to benefit 🙂

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