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Openworld showcases cloud and virtualisation advances

Leave a reply Christopher Roberts

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As Oracle OpenWorld draws to a close for 2012, the announcements filtering out from the event included headline-catching advancements from the world of business software.

However, the attendees’ attention was divided by the inevitable comparison with last years’ conference. That event unfortunately coincided with the death of Steve Jobs, the news spread during the closing speech by Oracle CEO Larry Ellison, a close friend of Jobs’, who was comparing the similarities between Oracle and Apple.

Many reports continued after the 2012 OpenWorld to compare the difficulties both companies have faced throughout the year and the way each of the tech giants are led. Both companies combine hardware and software but Apple are viewed as innovators whereas Oracle is only just catching up with the crowd, particularly in areas previously dismissed by Ellison.

OpenWorld 2012 was generally considered a success by the IT sector even if a number of observers thought that it lacked innovation. The technologies announced highlighted a number of ways the roles within oracle jobs will be evolving as the firm advances with virtualisation and cloud computing.

One of the announcements during the conference focused on the new Exadata X3 Database In-Memory Machine. The role of this product is to compete against SAP and permit consumers to move their IT jobs to the internet from data centres.

Oracle - Manage many as one“You can access all of these services across the network,” Ellison said. “It took a long time to build a complete suite of cloud applications and the all-important platform, which we call Fusion middleware… We have a huge advantage in platform solutions in the cloud because we are the number one platform company in the world.”

Ellison’s own desires may have overshadowed the outcome of the conference.  In an interview with CNBC, a financial news channel, taken just before Oracle OpenWorld launched for this year, Ellison covered a number of topics ranging from Oracle to his Hawaiian island Lanai.

If the success of Oracle was ever in doubt, a browse through Ellison’s ambitions may clear the issue up.  With a current fortune of $41 billion, he recently bought 98% of Lanai, and also hopes to one day own his favourite NBA team; the Los Angeles Lakers. Previously Ellison bid for the Golden State Warriors and mentions liking the Chicago Bulls too.

Oracle Openworld 2012 proved to be a successful conference for consumers and businesses alike. The countdown begins for what Oracle can come up with for Openworld 2013.

Will the updates ever stop?

14 Replies Christopher Roberts

I love the technology industry. It is a really great area to write about, as it is constantly changing. Every day, new technologies and methods are developed and released and there is always something interesting to research.

One thing that I do wonder about though, is the consumers constant need for updates.

The iPhone 5

The iPhone 5

Take the iPhone for example. You can now walk around with a smartphone sat-nav and a global dictionary in your pocket thanks to Apple’s incredible device. There is no doubt that the iPhone is an example of how technology is constantly evolving and changing.

Since mid 2007 when the iPhone was released, there have been five different variations/upgrades of the device released. Six versions of ultimately the same device in the same number of years.

Fair enough, each time their has been a technological upgrade, however can that really be justified?

Technology is a constantly moving and evolving however I am sceptical that consumers always get the best update.

Apple want to sell phones right, so every year (there or thereabouts) they release a new iPhone. Samsung do the same, as do RIM (owner of Blackberry) and most other smartphone manufacturers.

What I am not sure about is that every year there is a significant enough technological upgrade to warrant the release a new device. So how do Apple do it then? How do they roll out a new phone with ‘cutting edge’ new features every year?

It is my belief that some of the technology in the iPhone 5 has been around for a good few number of years now, however Apple have just been holding back on releasing it, so that they can produce more future editions of the phone.

Also, many of the changes are superficial. For example, the screen gets a little bigger, the camera gets an extra few mega-pixels, the storage options increase. All of these updates could have existed in the original iPhone, however it would have meant that there were fewer tweaks Apple could make to the phone in the future. Why not design a good phone now and not release another until there is enough new technology to justify it?

Within three days of the release of the iPhone 5, people around the world had bought over 5 million. Apple shares rose sharply, and the brand received a big boost. It was a great move by Apple, however are they not cheating the consumer?

In around a year I expect Apple will release another iPhone, and most of the technology and developments that it will contain are probably already in existence and ready to use, however Apple will have decided not to put them in the latest iPhone, so that they have something to put in the next release.

Would it not be better if Apple released an iPhone every three years? That way each phone could be a massive technological leap from the last, rather than just a slight upgrade.

I think it would be better, the consumer would get the best technology available at the time, and wouldn’t have to worry about the device being outdated in a few months. But Apple would probably not see as many sales, over the three years, by releasing just one rather than three phones.

What are your thoughts, are the big firms cheating us? Do we really need as many updates as often as we get them, or would bigger less frequent upgrades be better?

Will Apple take retail salaries to new heights?

2 Replies Katheryn Rivas

Early on Monday, June 18th, Business Insider reported that all Apple Store employees would be getting $4 per hour raises. Later on the 18th, Business Insider edited their article on this subject and asserted that they weren’t sure anymore if all Apple Store employees would actually be getting raises of this kind.

Business Insider’s initial claim about the wide-scale increases in pay was based on information provided to them by one source at Apple, who claimed that the technology giant was giving its retail employees significant raises after many of them had expressed disappointment with their wages on Apple employee satisfaction surveys. Since Business Insider initially published the news story on this subject, other sources at Apple have publicly announced that they haven’t heard anything about the $4 per hour pay increases.

If all Apple Store employees do actually get a $4 per hour increase in pay, Apple will certainly make history in the retail arena, where 2% raises every year are the norm. In some areas of the U.S., Apple Store employees only make around $9 per hour. So, a $4 per hour raise would mean that their pay was increasing by almost 50%. If this happened, the Apple Store would certainly not only become a more attractive place for college students to work if they were trying to maximize their pocket change and minimize their student debt. It would also become an attractive place to work for just about everyone who’s unemployed right now. You couldn’t necessarily live in the lap of luxury on an Apple retail salary (even with the $4 per hour raise), but it would certainly beat many other minimum wage alternatives by a long shot in terms of pay.

Lots of Apple Experts

Specialists who work in Apple stores – known as Apple Experts

News sources had previously reported that Apple employees would be getting 5% increases in pay at some point this summer. A 5% increase in pay is nothing to laugh at, but it pales in comparison to a 50% raise. No one’s sure yet of whether any of the recent rumors about raises at Apple are true, but we can assume that Apple retail employees are hoping for the $4 per hour raises, especially after Business Insider and quite a few other news sources got their hopes up.

Although a $4 per hour raise for all Apple Store employees does seem unlikely, it’s not completely unrealistic. Apple makes a lot of money off of their retail employees, and working at the Apple Store does require some technical knowledge that working at other retail stores generally doesn’t require. Plus, Apple’s call center employees have noticeably higher salaries than most other call center employees, and Apple offers them outstanding health benefits and tuition assistance if they want to go to college. Apple treats its corporate employees well, for the most part. So, it might be time for Apple to show its retail employees some love too.

At this point, there’s no reason for Apple employees to expect $4 per hour raises, but here’s to hoping that it will happen!