How promoting your blog’s launch is key to an early success

This is the second in a series of articles in which I hope to share with you my knowledge of how and why Technology Bloggers has been so successful, so fast. Learn more about this series by reading our Technology Bloggers success article.

They say that if your parents give you a good start in life, you will go far. It is of course possible to go far by yourself, but a good start significantly improves your chances of greatness.

I believe that you can apply this ethos to blogging too. A good start to a blog, usually (with exceptions of bloggers who lie/cheat etc.) helps towards guaranteeing the success of a blog.

For a blog to be given a good start, one key thing is needed: promotion. Promoting the blog can be done in various ways, as I am about to explain.

Social Media

10 years ago, blogging was in it’s infancy, and you could argue that social media didn’t even exist. Now social media is one of the most powerful tools that a blogger can have in his inventory.

I believe that social media played a part, (not a massive one, but a valid one all the same) in the initial success of Technology Bloggers, via helping promote the blog.

Technology Bloggers has a Facebook page. Now this would be a missed opportunity if I didn’t use this article to get a tiny plug for the page in, so here it is. Please like Technology Bloggers for updates straight to your feed. How? Click ‘like’ on our sidebar button, it really is that simple!

Anyway, we also have a Twitter and YouTube account. These all established the blog across the social web before the blog had even started posting.

Twitter's LogoAt the time the number of people following our social media pages was relatively small, but, if just a few people are subscribed and visit the site, see the great content, cool design, dofollow links etc. and tell a few friends or even better, blog about the blog, then that’s a lot of traffic gained from a relatively small number of subscribers.

Social media only played a small part in our promotion though. This technology blog had a lot more than that to get it off the ground!

about.me and Technorati

When the blog launched, I registered Technology Bloggers with Technorati and about.me. These further advanced Technology Blogger out into the world wide web.

Again only a few people are likely to have initially found Technology Bloggers via our about.me profile, or our via searching for technology articles in Technorati and having our blog come up. Hoverer, again these few people all add up.

Friends Sites

The majority of our Technology Bloggers traffic initially came from referrals from sites that I regularly visited and commented on or guest blogged for. The importance of comments is very great.

Comments can help to generate you a lot of positive traffic, and valuable links. The people who’s blogs you comment on are likely to visit your blog, so too are the commenters of that blog, especially if it is one with a ‘tight community’.

Guest blogging is also a great way to get traffic quick. On behalf of Technology Bloggers I have guest blogged in an attempt to raise the blogs profile. Finding high traffic, good quality sites with large reader numbers, which allow guest posts is a gift.


Guest blogging is very very useful as it helps to get you known around the blogosphere to both bloggers and comments. It also helps you to get quality, keyword rich backlinks to your site. Guest blogging can also give you a new perspective on blogging and a sense of direction.

My Other Sites

If you are thinking of setting up a blog, website or forum you would be daft not to use your existing sites to help promote the newbie. I did exactly this for Technology Bloggers at it’s launch. I wrote about it and linked to it from my website (Christopher Roberts Website) my social blog, my philosophy blog and my (now archive) technology blog.

To sum up…

When starting a blog it is really important that you promote it in as many ways as possible. You could look at financial advertising, or simply just use social media, online profiles and links from your own site. Build yourself a reputation up and promote your blog in as many ways as you can think, and you are sure to have a smooth and fairly rapid launch.

If you are looking to start a blog, good luck. Also stay tuned to this series, as you may find some more useful info in next weeks article. Finally if you ever need any help, contact us via our contact page.

How your reputation as a blogger helps lead you to success

This is the first in a series of articles in which I hope to share with you my knowledge of how and why Technology Bloggers has been so successful, so fast. Learn more about this series by reading our Technology Bloggers success article.

When starting a blog, website or forum there are two ways you can do it. In the dark, or with a reputation. 99% of the time, it is better to start a site with a reputation, as I have found that your online history can significantly affect the success of your next blog.

History provides you with many things; especially experience, reputation and knowledge. When I founded Technology Bloggers I had already run a technology blog for almost two years. This had given me a lot of experience in the area, specifically things like where to get ideas from, keywords to use to help my articles get found in the SERP’s, how to write interesting tech posts (I hope!) and many other things.

Christopher Roberts Technology Blog had also given me a reputation. This reputation has been carried with me to Technology Bloggers, so people who liked my writing before are likely to have follow me – give me a shout out if you did 🙂

The reason that I said 99% of the time it’s better to start with a reputation, is because very few people manage to get themselves a bad reputation, sometimes unintentionally.

Tracks in the Snow

We will forever be known by the tracks we leave - our reputation

Apart from blogging, another way to build up a good reputation is as a commenter. I comment on loads of blogs, as I think comments are very important. If you have had me comment on your blog or have seen me comment on a blog, then you will probably know that I have a reputation for challenging the author, and sometimes writing almost article length comments.

Challenging the author gets you to know people better in the blogosphere as those sort of comments jump out at people much more than ones like “Great article, cheers!” do. Don’g get me wrong though, I only disagree if I don’t agree with the author. If I like your content I will congratulate you too!


Commenting also has another element. By placing your link on other peoples blogs you are getting some effectively free publicity. People read you comment, like your style, check out your blog. It’s that simple! Sometimes 😉

If you are new to blogging, don’t worry if you have no reputation, look for blogs that you enjoy reading, and ones which also write in your niche and comment on them, that should, in some way help to build up a good reputation for yourself – providing they are good comments.

I have been into blogging for just over two years now, but I have also built (and currently maintain) many websites; these have further advanced my reputation as a writer. Some people may not know me from my blog, but as the ‘maintenance man’ for the Royal Marines Association, City of Wolverhampton Branch’s website, for example.

My social blog and philosophy blog along with my website have also advanced my ‘audience base’ and they have hopefully also strengthened my reputation as a blogger.

By the time I started Technology Bloggers I had (and still have) a lot of powerful contacts within the tech blog industry. These people can be fantastic resources in times of crisis and trouble, one of the other reasons that I highly recommend interacting with other online.

Basically what I am trying to say is that it is actually years of building and preparation that is part of the reason why Technology Bloggers has been successful. If you are new to blogging you may find that it can be hard to start with, but by guest blogging, commenting and interacting with other bloggers, can get you there!

How is Technology Bloggers so successful?

A few weeks ago I wrote about what we as a community had achieved in the first two weeks of Technology Bloggers life. At the time it was stuff like 4 authors, 85 comments, bla bla bla…


At the bottom of the article I wrote

How on earth have we achieved this?

As a member of the admin team, I have done a few things which I believe have massively increased the traffic, encouraged people to comment, and attracted guest authors.

What are those things? Well, that’s another post! I hope to ‘revile all’ in the very near future, so stay tuned!

So now the time has come for me to reveal all! Well… all that I know 🙂

Technology Bloggers SuccessEvery Monday from now, I hope to start a whole series of articles, explaining in detail what I did and how that helped Technology Bloggers become so popular in such a short space of time.

The articles are going to based around these core points:

  • History and reputation
  • Promotion
  • Benefits – A two way system
  • Competition
  • Subscription options
  • Learn from the best

Interested in what I did to really kick this blog off? Stay tuned faithful readers and all will be made public very shortly!

Hopefully this can be a great way to brighten up your Monday mornings, with some great information which you could use to improve your own blog!

Be sure to tune in on Monday the 13th (two months after we launched) to find out how and why Technology Bloggers has been so successful!