EDITOR NOTE: This is Jonny’s 75th post on Technology Bloggers! Jonny was a complete newbie to blogging when he wrote his first post (about prosthetic limbs) but he is now somewhat of an expert – although he probably wouldn’t agree! – note by Christopher
Recently a couple of articles have appeared on large US websites about a type of search engine called Shodan. This search engine has been about for about 3 years, but it is different from Google and its cohorts in many ways. I looked at it and could not understand it at all, so what is it then and why is it causing such concern?
If you succeed, others copy you. Some say that this imitation should be seen as flattery. Those who are being imitated may just think you are being plain darn rude.
This is a story of how I had an idea, and that idea trued into an overnight success – with yours truly receiving nul points for it.
Okay, I am over dramatising things here.
Quite ironically, one of the toughest industries to succeed in is SEO, as the market is hugely over saturated with literally tens of thousands of people and firms, offering their services to help you “reach top of Google” or rank “on page 1 for your keywords” – believe what you will. Food for thought: Google the term ‘SEO’, and there are (to quote Google) “About 224,000,000 results“. Who is top? No, not the best SEO agency, but Wikipedia – naturally! Continue reading
Google is of course a tech giant and a company everyone who’s touched a computer knows of. Google first introduced themselves with their simple search engine in 1998, they have very rapidly and significant progressed, by the year, into the giant they are today. From Google Maps to Google phones, tablets and OS systems, Google is now everywhere! Here’s what we can expect from Google in 2013.
There is set to be a lot of development at Google in the next year and the first thing that warrants a mention is their futuristic Google-X Division. Google are working on two things that you’ve probably already heard about.
The first is Google Glasses, which are wearable computers which give you a heads up display of the word around you. In the first part of 2013, developers who have pre-ordered them will get their hands on them, and therefore be able to write their own software for them and more. The chances are that we won’t see Google Glasses on the market in 2013, but we’ll certainly come a lot closer to knowing fully what they’ll bring.
If you’re looking to move into a career that’s only getting bigger and more influential in the IT industry, then look no further than SEO and digital marketing agencies. The industries are growing rapidly, with more and more opportunities for passionate computer and content enthusiasts to make a difference to the online world.
SEO – or search engine optimisation to give it its full title – is the process of creating websites that are viewed favourably by Google and meeting the requirements of its algorithm. Get on Google’s good side, and you’ll find the site you’re working on ranks in the highest positions, but get it wrong and the consequences could be disastrous.
While many of us fancy ourselves as DIY experts; sawing, hammering and nailing bits together to create a new set of shelves, or putting a picture on the wall, SEO is not something you can ‘blag’ your way through. There are just too many complicated and frequently changing factors involved that require expertise as opposed to an instruction book.
A lot of people in the IT industry, or working “in IT” for large businesses feel as though their limited knowledge of SEO is enough that the firm doesn’t have to bring in experts in the field, and that they can do it themselves. However, history and case studies show us that this is the start of a slippery slope. A lot of businesses who opt to do their own SEO soon find that they’re being penalized by Google for over-optimisation of their site, essentially ‘spamming’ the site with the terms that they want to be seen ranking highly for, and Google subsequently prevents them from doing so, knocking them down the rankings or not including them at all.
Here is a quick round up of the latest updates and news from the SEO sphere!
Google+ For Business: It’s Good for You
Unbounce loves infographics – and its latest, impressively long example makes a powerful case for the merits of Google+ for business. Headline benefits include: it’s indexed by Google; it’s new, but already has more than 170 million users; and it’s growing rapidly. According to the article, 60 percent of Google+ users log in every day, compared to only 50 percent for Twitter, and Google+ allows you to curate information that builds a business persona and engages an audience. Add the fact that membership will continue to grow, since all Gmail users have a Google+ account by default, and you’re on to a winner, concludes the piece. Continue reading
Everybody knows that if you want to run a successful website, Google is one of the most important factors to consider.
How Google understands, interprets and indexes your site, is crucial to where your site appears in the SERPs, and how well your site preforms in the SERPs (specifically the Google SERPs) can be a big determinant how much traffic your site receives, and ultimately how popular/successful your site it.
Google Webmaster Tools is a very useful tool which is often underused by site owners, in order to improve the quality and quantity of traffic that your site receives. In this article I will outline some of the key features I find useful, and some of the main reasons why I use Webmaster Tools.