It is that time again at Google when it has to prune some of its various branches. Since Google co-founder Larry Page took over the reins as CEO in April last year, Google has been reducing and trimming its projects to renew and regain focus.
Google has come under investor scrutiny as it is facing increasing competition from both Apple and Facebook.
This spring cleaning is part of the various cost cutting and refocusing efforts. In the latest cleaning exercise announced a few weeks ago, Google will be pulling the plug on seven of its projects.
1. Google Knol
Google launched Knol in 2007 to help improve web content and as a challenge to Wikipedia that enabled experts to collaborate on in-depth articles. Knol will be available till April 30, 2012, to enable users to download their Knols to a file and/or migrate them to the WordPress platform. After that till October 1, 2012, Knols cannot be viewed but users will be able to download and export content. After October 2012, the Knol content will no longer be available.
2. Google Gears
Google has closed the Gears browser extension for creating offline web applications and stopped supporting new browsers in March this year. From December 1, 2011, Gears-based Gmail and Calendar offline will not work across all browsers, and Gears will not be available for download from late December this year. Google announced that this is part of their effort to help incorporate offline capabilities into HTML5. Users can access Gmail, Calendar and Docs offline in Chrome.
3. Renewable Energy
Google has abandoned its ambitious plans to make renewable energy cheaper than coal. Google had started this project in 2007 as a means on driving down the price of renewable energy with a strong focus on solar power. Google announced that the head of the project, Bill Weihl (William E. Weihl) has left the company and it believes that other organizations were in a better position to take its efforts to the next level.
4. Google Wave
Google has earlier stopped further development on Google Wave. Now it has announced that as of January 31, 2012, Wave will be available as only a read-only version and users won’t be able to create new ones. This will be completed closed on April 30, 2012. Users can transfer individual waves using the existing PDF export feature.
5. Google Search Timeline
Google will be removing this feature that displays a historical graph of results for a search query. Users will now be able to restrict any search to particular time periods using the refinement tools on the left-hand side of the search page. Uses who wish to view graphs with historical trends for a web search can use Google Trends or Google Insights for data since 2004. If you need more historical data, the “Ngram Viewer” in Google Books offers the same information.
6. Google Friend Connect
Google Friend Connect, which is a social feature, will be discontinued from March, this is because Google wants people to start using the Google Plus social network instead.
7. Google Bookmarks
The feature will become unavailable from December 19, 2011. This enabled users to share bookmarks and collaborate with friends. The existing bookmark Lists will be retained and labelled to make it easier to identify. The other features of the Google Bookmarks will keep on functioning. The change won’t affect the non-English users as it was an English only feature.
This spring cleaning is only a sign that Google knows that it currently faces big competition, so it needs to make sure that it discontinues disused/inefficient services it provides.