Search engines are changing the way our memory works

A recent article in Science Mag suggests that the use of computers and the internet might actually be changing the way our memory works.

A series of psychology experiments recently carried out have shown that sometimes, when people were presented with hard to answer questions, they began to think of computers.

If participants believed that it would be easy to find answers on Google later, then they had poorer recall of the actual answer, and yet a greater memory of where the answer was stored.

A head x-ray showing someone with a computer for a brainThe researchers said that the internet acts as a tool which we now depend upon to to aid our memories, by remembering some data for us.

Here is the abstract for the journal entry

The advent of the Internet, with sophisticated algorithmic search engines, has made accessing information as easy as lifting a finger. No longer do we have to make costly efforts to find the things we want. We can “Google” the old classmate, find articles online, or look up the actor who was on the tip of our tongue. The results of four studies suggest that when faced with difficult questions, people are primed to think about computers and that when people expect to have future access to information, they have lower rates of recall of the information itself and enhanced recall instead for where to access it. The Internet has become a primary form of external or transactive memory, where information is stored collectively outside ourselves.

In more simplified English, what this is basically saying is that it is now much easier to access data online, mainly thanks to search engines like Google, Bing and Yahoo. If we have a question, we can find the answer in seconds.

This has lead the the human brain associating the thought of a problem with computers, as it believes that the internet will be the source of the solution. Search engines are now embeded so much in our brain, that when we think of a problem, we no longer bother trying to work out the answer for ourselves, but instead we associate the possibility of finding the solution of the problem with a search engine.

Let’s be honest, who hasn’t been bugged by something, asked someone else who also wasn’t able to help and as a result was either told “Google it” or thought “I could Google that”? I have, in fact I would say it happens on a weekly basis!

Question time

So what do you think? Are computers, the internet and search engines making us stupid, or is it just that we are now adapting as a race to more efficient ways of finding out information?

PageRank update alert!

This is just a really quick article to let you know that there has literally just been a Google PageRank update!

Despite being less than three months old, Technology Bloggers has manged to achieve a PageRank of 2! This is truly amazing and wonderful news for everyone in the community!

Technology Bloggers LogoCheck out your site(s) and see if you have had any changes. If so, let us know!

For more information on PageRank, please check out these resources:

I hope the update has been good to you too 🙂

How Google’s Panda Algorithm is changing the web

On April 11, 2011 Google announced on it’s Webmaster Central Blog sweeping changes to it’s search index. In an effort to promote high quality websites and eliminate websites that have poor content the algorithm was adjusted. This adjustment incorporated “feedback signals” which are expected to help Google users find better search results.

What started out as something small

What was described by Amit Singhal, Google fellow, as a “small” update, affected only 2% of US queries has turned out to radical. CNET describes the Google’s algorithm as “radical” and reports the websites that have been affected by reduced rankings.

Great websites drop in ranking

The British Medical Journal, the Cult of Mac, and WikiHow all dropped in visibility. Considered to be reputable sources, and not content farm, these reduction in rank show the algorithm still needs some fine tuning. Other websites that might be considered content farms have been dropped as well.

Facebook, Yelp & Twitter rise in rankings

Websites to increase in ranking are Facebook, Twitter and Yelp. These websites moving up begs a question though. Facebook already has over 500 million active users, of which, 50% log in each day. Does this website really not already appear “high” enough in the search engine. In addition, social media is changing Google search results with the adoption of the “Plus One” on Google and “Likes” on Bing.

Facebook increase in rankings and wikiHow decrease in rankings

Local Searches Soar

Despite the rise of social media websites and some news sources, many poor websites have fallen in ranking, as was expected from this Panda Algorithm shift.

Local searches have significantly improved, however, due to this shift in the algorithm. Websites of companies that are popular in the United States (David’s Bridal, Barnes and Nobles, Walgreens) all appear prominently in the US search index, but not in the UK index. This shift paves the way for a greater index in international search engine results. Improving international search results is a significant win for Google’s index.