Ecosia 🌍

What is Ecosia?

Simply put, Ecosia is a search engine that plants trees with its profits.

💻📱 👉 💷💲 👉 🌱🌳

Which Search Engine Does Ecosia Use?

Ecosia is an organisation and search engine in its own right, but its results are powered by Microsoft Bing. Bing itself is carbon neutral and the whole of Microsoft are looking to go green by committing to be carbon negative by 2030.

How Green is Ecosia?

Ecosia recognise the impact the internet has on the environment of our planet. Ecosia runs on renewable energy, meaning your searches aren’t negatively impacting the planet.

“If the internet were a country it would rank #3 in the world in terms of electricity consumption” – Ecosia, 2018

In fact, searching with Ecosia is actually positively impacting the planet, with each search removing CO2 from the atmosphere. How? Because they plant trees with their profits.

As mentioned above, Bing (which powers Ecosia) is carbon neutral, so searching using Ecosia is a win-win from the perspective of your carbon footprint 👣

How Does Ecosia Make Money?

Like Google, Ecosia don’t make money from search results, they make their revenue from the ads that sit alongside the results.

Every time you click on an advert on Ecosia, you contribute to their revenue, which ultimately leads to trees being planted somewhere around the world

Ecosia tree tracker

They have a helpful counter on their search results to show you how many trees you’ve personally contributed towards.

So far they have planted over 100 million trees worldwide, supporting projects in 15 countries.

Why am I Promoting Ecosia?

The reason I wrote this article is because I think Ecosia awesome. They’re an organisation trying really hard to do the right thing and they’re clearly having an impact.

Congrats Ecosia on your success and thank you for what you’re doing for the world 🙏🎉🎊

Ecosia.org 🌍 give it a go 😊

World Wide Views on Climate and Energy

world wide views

Public Participation

On Monday and Tuesday of this week, I found myself in Brussels in a beautiful Palace. I was at a conference about public participation, and went to a presentation of a very interesting project called World Wide Views on Climate Change and Energy.

The project as the name suggests involved a kind of world wide survey, involving 10 000 people and covering a large portion of the globe. It involved 97 day long debates spread over 76 countries, just to give you an idea, and the incredible thing is that they all happened on the same day. Not only that, but the results were uploaded live, and so could all be seen as they happened, a bit like the Eurovision Song Contest but without Terry Wogan.

The conference was not really about the results of the project, but the methodology and how it was actually conducted. The system has been used twice before, and was designed by the Danish Board of Technology and a host of other National and International organizations. The UN Framework Convention on Climate Change were one of the initiators, so as you can see it was a large project.

The Results

The results are aimed at providing policy-makers with world views. The participants were selected in order to represent the make up of each individual country and gathered for a day long experience. They were all shown the same videos, presented with the same written materials and asked the same questions.

Democratic debate and deliberation are central to the project, and it looks like an interesting use of the web to me. Obviously you can pick holes in the methodology if you wish, how representative can 10 000 people be? But I don’t think that was the point of the exercise. It is a large scale global survey of how people feel about climate change and energy transition, and the fact that countries and areas can be compared, as well as other groups taken across the globe, is a really interesting development.

The results are all posted on the website, find them here, there are also user friendly analysis tools for anyone to use.

In the report however an analysis has been done of some of the findings. As a brief outline, we can say that citizens want their governments to act, that action should be on the basis of the individual county’s emissions and wealth, and the private sector should participate.

Citizens are also expected to take part in decision-making and to participate in the process of lowering emissions.

This is an interesting project, and if you have time I highly recommend a look at the website and a play with the figures.

Holidays are coming!

The title of this article is a reference to the historic Coca-Cola advert. Whilst I’m not sure I’d class it as the Christmas season yet, it’s pretty clear that retailers think it is.

Coca-Cola Christmas trucks

The Coca-Cola Christmas ad – what isn’t Christmassy about HGV’s driving through the countryside?

Here in the UK, many shops have had Christmas stock on sale for over a month now, only taking it down for a brief interlude to replace it with Halloween and bonfire night stock. In just over two weeks, it’s the infamous Black Friday, which is meant to be when the Christmas shopping rush really gets started.

One of the key moments in British Christmas is now when the main Christmas advertisements start showing. I’ve yet to see the iconic Coca-Cola ad, but last Friday saw the launch of the festive John Lewis ad.

Over the last decade, John Lewis’s Christmas adverts have become rather famous and somewhat of a seasonal event. Each year the public sceptically awaits the ad to see if it’s going to better last years. This year’s tells the heart-warming (as always!) story of a little girl and an elderly man who lives on the moon.

This years attracted the usual attention. #ManOnTheMoon was the number one trending topic in the UK for most of ads release day (last Friday) and it was instantly parodied. Here are some of my favourites.

Firstly a Royal Mail undeliverable note.

What about The Martian, Matt Damon?

Maybe if the little girl had seen the film Up…

So the real question is: is this excitement just retailers trying to encourage us to spend more money? I’m not sure many people would argue in favour of Black Friday being an event that spreads Christmas cheer, but is there anything wrong with a festive advert pulling at your heart strings?

Genuine happiness creation, or just a clever marking ploy?

P.S Next time you’re in a food retailer, why not ask an assistant if they have any Christmas spirit in stock!