With over 75 million Americans accessing the web through mobile phones, we can conclusively say that mobile web browsing has come to stay. comStore statistics recently reported that 50 million people in the United States have an Android, iPhone or a BlackBerry phone.
What these huge numbers clearly mean is that your business can not afford not to provide a mobile website for a convenient browsing experience for your customers. Mobile websites are starting to become a ‘must have’ for any kind of business today.
The rate at which people are accessing the web today throughout the world from their mobile phones is becoming increasingly clear that any business that wants to remain in business must leverage the opportunity of mobile browsing. It is easy, cheap and quick to do it today; in fact, some web design companies render this service for free. But before you decide modifying your existing website to make it compatible for mobile handsets, put these things right:
1. Page Size
It is important to assign a simple style for all mobile websites, the page size also small. Remember that 20KB is the maximum page size for all mobile friendly pages. If you can use less than 10KB making everything nicely fitted for any kind of phone, considering that users are charged per KB of mobile data you will be doing your business good.
There is actually no special coding required for mobile websites. Using XML or XHTML for your mobile friendly site is much easier and faster. Using basic HTML and CSS is also good. Carefully craft with target key words the filenames, title tags, heading tags and description meta tags to fully maximize the optimizable content present.
There is actually no special way to arrange content for mobile websites. The rule is simply-all mobile websites should be readable and easy to navigate, since your visitors are on the go and may not want to waste time on something difficult to read or surf. As for the content typography, it is preferable to use headings to control the font size.
Most mobile phones take longer time to load images. Use graphics and images as little as possible only where necessary, this will aid easy navigation for your mobile website users. Jpeg, gif or png are best formats for mobile images because they are very much light–weight. Compressing your pictures to avoid zooming is something you must not forget.
Mobile browsing is quite time consuming, so ensure you put all the most important information you want your mobile website users to see on the top of the page your company logo should be included as well. Left and right navigation should be minimized because it is difficult navigating with a phone.
A better option is to arrange all your content in a single column. Tables should not be used, but if necessary no more than 2 columns, rows and column merging should be avoided.
6. Page links
Back buttons and links are features of all good mobile websites. Providing them will help visitors escape dead ends, though, not all phones are designed with back buttons.
7. Domain Choice
Ensure to use a mobi domain which clearly indicates a mobile friendly experience instead of .edu, .com, .org etc, which generally stand for desktop browsing.
8. Test Run
Your mobile website should be tested on multiple devices. This will help you know if your site will provide a good mobile experience for users.