Some ideas as to how you can write engaging articles

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Grabbing the attention of a reader – and keeping it – can make or break a blog. Usually, bloggers become successful and well known within a particular niche not by writing in essay style about a subject, but by approaching and executing a piece of content in a particular way.

Here’s how…

Decide on an interesting topic

The first job is arguably the most important and that’s picking about something interesting to write about. Engaging content can come in many different forms, with the most common being interviews, lists, news, opinion, research findings, infographics, cool images and graphics.

Have a catchy headline

Decide on a title that’ll immediately make somebody sit up and take notice as they scroll down a page. There’s no point crafting a brilliant blog post if you can’t get it under the noses of your target audience. Keep it short. Keep it snappy.

Develop your own writing style

Different bloggers have different writing styles – and it’s important to find what works best for you. Don’t just copy the style of blogs you read, develop your own style. Remember, blogs are very personal things – so personalise yours!

The text: different writing styles

Think about your target audience

Before you start writing a piece you should really take five minutes to decide who the target audience is. Ask yourself: who is going to read the article? Why will they want to read this? What’s the ‘hook’ that will ensure this article is seen?

Consider how the information is displayed

As well as being pleasing to read in terms of the content, it needs to be pleasing on the eye as well, so use images, subheadings and short paragraphs. A big chunk of text is likely to put readers off, so make your blog posts as easy to read as possible.

Show some link love

Link to relevant external sources within your blog posts if applicable because this adds value to your articles and acts as a way of recommending other pieces of content that may be useful to the reader. You never know, somebody could link back to your article one day.

At the end of the day these are principles that can be applied to your blogging whatever your niche.

2 thoughts on “Some ideas as to how you can write engaging articles

  1. These tips are great. I think have a catchy title is so important because it is the first thing the reader will so you need to make sure it is something special. Thinking about the target audience is also another great point, you need to think about what they would find appealing.

    • Christopher (admin team)

      Hi Rochell, I think people really underestimate the value of a catchy title.

      Titles can sometimes be just on the spot and drive you a load of traffic from search engines, just because of the words you use and how you put them together, however I think many bloggers underestimate the value that a good title has from a readers perspective. On a community blog like ours, if you want a post to be read, there is a lot of competition, so an interesting, catchy title is really a must – in my view.

      Thanks for adding your view, welcome to the community 🙂
      Christopher – Admin Team

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