Conference calling has never been so easy!

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When you think of conference calling, you think (of I do) of complicated systems where big businesses get in contact with each other, or where employees within big businesses contact each other.

Then along came the likes of Skype and Google Talk introduced VoIP, and the whole thing became much simpler, opening it up to a much bigger market, not just big businesses.

Recently I came across a site called Powwownow, which is a voice conferencing site. Powwownow uses both VoIP (for its web and video conferencing) and telephone conferencing.Powwownow LogoThis means that you can use its conference call services via the phone, rather than having to do it over the internet. Now many people prefer the internet, I understand that, however telephone conference calling also has its merits.

With VoIP you are subject to drop-out if you don’t have a very stable internet connection. Say you are calling across time zones, meaning that you are calling someone at 8:30pm, then half an hour into your call, when peak time internet usage starts, you could experience slower internet speeds and ultimately drop-out – a logistical nightmare! Telephones don’t really experience this issue.

Furthermore, with VoIP it can often be hard to understand people due to poor microphones being used by whoever you are calling, now telephones don’t offer the clearest quality possible, but it’s usually pretty easy to understand someone using one!

Powwownow’s system is dead easy, all you need do is enter your email address and you will be given a pin. You then contact whoever you want to be in the call and tell them when you want the call to be, what the pin is and the dial in number. Finally, ring up their dial in number, enter your pin and start conferencing!

This all makes conferencing easy, quick, secure, and thanks to low international rates, cheap too!

Do you conference call others as part of your job, or do you do conference style calls to get in contact with friends or relatives? Why not try a free conference call courtesy of Powwownow and let us know how you get on!

Can green technology help us get out of the red?

Most people know that the world has recently emerged from an economic recession. Many people also know that we are all dangerously close to slipping back in, and are replying on governments around the world to keep us in the black.

However, has anyone thought about green technology as a way of helping steer an economy back to growth and prosper?

Well it would appear that Scotland might be doing just that, as they are trying to encourage as many as 600 companies to move into the ‘green economy’ in order to boost profitability. The green economy consists mainly of renewable energy sources, and low-carbon technologies.

Scottish flag - offshore wind farm

Scotland seem to have recognised that there could soon be big money in this industry, hence the drive towards getting more firms into the industry.


In its attempts to become the industry leader in green technology, Scotland’s Finance Secretary, John Swinney has said that he wants to increase exports 50% by 2017 and encourage inward investment in green and low-carbon technologies.

Unemployment seems to be a problem everywhere at the moment, but Mr Swinney’s new ‘green growth’ plans are likely to create around 130,000 jobs by the year 2020.

What do you think, is Scotland taking a step in the right direction by investing in green technologies, or is is a risky option to take given the current global economic climate?

Stream Yourself into More Customers – With Little Buffering!

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When starting a business like a restaurant or a speciality retail clothing outlet, the main goal of the owner is to entertain customers in order to get repeat business. While retaining customers is the goal, how to attract them in the first place is a goal of all aspiring business owners. Once the events and activities at your location have become old news, customers can always go down the street to get a beer. Using websites and other technology to make your business more interactive will attract more customers and keep your location fresh and alive.

By placing a webcam in the kitchen, visitors to the website can watch cooks chop, dice, fry, and set on fire the food being prepared in real time. If you have a staff of flamboyant bartenders, visitors to your website can watch them craft cocktails, set tequila on fire, and entertain guests.

A Webcam

The Boatyard in Panama City, Florida has live cams on both their bar and the ship dock so website visitors can see what kind of seadogs are pulling up to get their grog. If a potential customer visits your website and sees a vibrant and lively atmosphere on your stream, they will be more prone to check out your physical location.

An event such as a concert is a sure way to draw customers into your building while naturally increasing sales. The same theory will hold true if you post a video or stream of your concert to your website. By marketing through social media, visitors will visit your website for the video and stick around to find out about your business. In order to guarantee maximum stream quality, your business can use a cloud gpu to ensure your event has a seamless broadcast.

Offering live streaming video of your business on your website will help you gain ground in search engine results. Instead of relying solely on word of mouth and reviews from other websites, your page will rank higher in search results even when people use generic terms like “best local seafood” or “high-end retail.”

Streaming video can also be used in reverse to keep customers who are already at your business entertained. While waiting for friends to arrive customers can watch streaming content on television while enjoying a drink at the bar. In a high end fashion boutique you can stream video about how your products provide more benefits than the competitor’s. By using cloud hosting services you can ensure that your streaming video network operating system doesn’t interfere with the day-to-day operation applications you use for business.

There is no doubt that everyone you want to visit your business is on the internet. Instead of sitting idly by, make sure you catch more customers by making your online location as cool as your physical.