Since the release of the Apple TV set top box there have always been rumours that apple will try and break into one of the few corners of the entertainment world they are yet to conquer: the television market.
With the Apple TV set top box offering features such as streaming from iTunes to your television as well a streaming YouTube videos its a handy little device. However that functionality is in most television sets now a days, so what’s stopping apple joining the already quite competitive market?
Well for a start competition is already well established in the TV market with companies like LG, Sony and Samsung all offering so called smart TV’s. This means that apple would have to would have to do something very different to create a unique selling point. The features and the GUI of the Apple TV are already there, meaning that surely they already have the building blocks they need.
If they were to add the Siri (their intelligent voice assistant) surely this would make a very effective home entertainment system. This is something similar to what Microsoft is already doing with the home entertainment system on the Xbox but it’s not quite as intelligent as Siri! The Xbox service can only follow commands and is not able to interpret them.
Rumours about an Apple TV are on the up again due to the pending release of Steve Jobs official autobiography. In an excerpt from a Washington times post Jobs has been quoted as saying to the author that:
“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,”
Walter Isaacson wrote.
“‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’”
Apple hasn’t announced any TV based products in its line up and the blogosphere doesn’t appear to be covering it that much, however I personally wouldn’t be surprised if Apple decided to make the Apple TV into less of a hobby and more of a competitive product for the television market.
If they did they would probably do it with the same drive, determination and overall design quality that they have carried along with the Mac computer range, iPod, iPhone and iPad.